Assistant Marketing Manager

Mirvac is an Australian property group with a clearly defined purpose to 'reimagine urban life'. For 50 years, we've dedicated ourselves to shaping Australia's urban landscape. Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.

At Mirvac, we know that it's our people, their passion and expertise and the exceptional experiences we create for our audience, that defines us

Our opportunity

We have an exciting opportunity for an Assistant Marketing Manager to join our to join our Melbourne team.

Assist the Marketing Manager in the curation of the asset experience making it a more desired destination for customers and the community, a high-value commercial opportunity for our partners, and driving the asset performance. The Assistant Marketing Manager will assist with the development and delivery of the strategic marketing direction for the assets and will be responsible for curating an exceptional and locally distinctive customer experience. Additionally, the Assistant Marketing manager will unlock new partnerships and commercial opportunities through active business development.

**Your responsibilities are but not limited to**:
GUEST EXPERIENCE/OPERATIONAL EXCELLENCE

Having a deep understanding of customer and community needs and expectations and helping share that across the asset team and broader business through research and ongoing community engagement;
Championing the customer and community through all aspects of the planning, decision making and operations, including assisting to deliver the asset's Community Charter and Stakeholder Communications Management Plan;
Supporting the positioning of the asset experience to ensure a clearly understood value proposition and Experience Vision. Actively collaborating with the asset team to ensure the asset's offer and experience delivers against the agreed vision;
Ensuring a unique and locally specific Place DNA that is expressed through all aspects of the experience to foster its distinct local character and local appeal;
Owning the guest journeys to ensure the easiest, best and most enjoyable experiences at every touchpoint;
Assisting to develop and implement innovative multi-channel programs and activations that drive increased traffic, enhance the guest experience and create opportunities for retailers and brand partners to engage effectively with key audience groups;
Assisting to develop strategic community and brand partnerships, in conjunction with Commercial Partnerships team, to enable the experience vision;
Supporting the generation of new revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property;
Assisting in the development and execution the annual marketing plan which supports National Marketing objectives, strategically utilises all platform programs, and positively impacts the asset's core traffic, sales, financial and market share objectives;
Assisting in the active management of the Marketing Budget including continuous monitoring of POs and spending, timely processing of payments, monthly forecasting and ROI analysis to maximising marketing dollars;
Assisting in the flawless delivery of all brand and national programs at the local level to optimise engagement from customers, community, retailers and partners;
Coordinating all visual merchandising, signage and advertising programs to the highest standards of creativity and presentation and in line with the asset positioning and Place DNA;
Developing and implementing retailer intensification strategies. Promoting extension opportunities to retailers and securing retailer participation to drive retailer sales and enhance activations and events.
Presenting the asset to the public in its optimal condition and maintaining a presence out on the floor;
Assisting to proactively drive the asset's reputation to meet or exceed PR and contra targets as well as maintaining effective media relations;
Participating in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the asset team as required;
Proactively engaging with industry bodies, and emerging retail industry concepts and trends;
Adhering to Mirvac policies and procedures, internal and external reporting deadlines and compliance requirements;
Assisting with any projects, or undertaking additional duties as reasonably required

Your point of difference

Additionally, you will possess an exceptional eye for styling, presentation and visual merchandising, you will have a customer and guest-centric focus with a strong understanding of the local community and trade areas.

Finally, you will possess exceptional communication and interpersonal skills, the ability to think strategically, adapt to change, deal with ambiguity/complexity and will hold a c