Digital Marketing Coordinator

**Company Description** Hiya Health** is your premier destination for health, wellness and injury management in South East Queensland, featuring incredible clinical rehabilitation equipment and facilities. We are determined to inspire change in our clients we serve every day. At Hiya Health, we believe great quality of life is fueled by your ability to function well.

With 9 convenient locations across Queensland, we offer a comprehensive range of allied health services from Physiotherapy and Exercise Physiology to Occupational Therapy, Hydrotherapy, Clinical Reformer Pilates and Dietetics. Our vision is to bring an improved quality of life within reach of everybody through clinical excellence and personalised care. We care for our dynamic team by providing the best work conditions possible, to ensure they love their job and keep loving it Operating on the philosophy of "if we're not moving forward, we're moving backwards", we operate a highly professional, systemised, "low paper" working environment, where creativity, innovation, technology, and teamwork are strongly encouraged and where little things matter most.

**The role**

We're looking for a dynamic, passionate and innovative Digital Marketing Coordinator to develop, implement, manage and report on digital marketing campaigns and optimise digital marketing efforts for our network of allied health clinics.

**About you**:

- A solid understanding of digital marketing, from social media to SEO
- A positive, can-do attitude that keeps you motivated and eager to learn
- A creative thinker with a passion for the health sector (bonus points if you've worked in healthcare before)

**Duties and responsibilities**:

- Content development and management_
- Bring our story to life on social media You'll create, publish, and monitor content that resonates with our community, keeping them inspired and connected.
- Master the social media calendar You'll align our content with the broader marketing strategy, ensuring every post, tweet, and story is on point and impactful.
- Branding and engagement strategies_
- Own our social media strategy Collaborate with internal teams and external partners to grow Hiya Health's brand presence and foster meaningful engagement.
- Hunt down the hottest content opportunities, from Instagram Stories to YouTube, and find new ways to keep Hiya Health's brand shining bright

Digital Marketing
- Dominate digital Manage SEM, Google Ads, and paid campaigns like a pro, while using Google Analytics to measure success and refine strategies.
- Be the mastermind behind our website content, ensuring it's always fresh, engaging, and on-brand.
- Build out powerful digital nurture campaigns through Hubspot to keep our community engaged and informed.

General
- Collaborate like a boss Work closely with our design, sales, and clinic teams to develop killer content and collateral for all platforms.
- Keep our website in top shape by coordinating updates with the team, ensuring everything's running smoothly and looks great
- Stay ahead of the curve Monitor the latest trends, research, and industry updates to keep Hiya Health's content exciting and relevant.
- Measure what matters Regularly report on key metrics that drive social media engagement, website traffic, and audience growth, using data to optimise for success.
- Jump in where needed Support the business with ad hoc marketing tasks and be ready to lend a hand to help the team crush its goals.

**Requirements**:

- 3 years experience in digital marketing roles - with emphasis on building and managing campaigns
- Experience running paid campaigns using Google Ads, Facebook Ads

Manager and Linked in ads
- Experience reporting on campaigns and websites using Google Analytics
- Project management experience, supported by excellent organisational and problem-solving skills
- Comfortable using data to inform campaign recommendations for changes and optimisations (e.g. targeting, ad creative, etc.)
- Ability to take direction, effective time management and multi-tasker
- Good communicator and has the ability to work both autonomously and collaboratively
- Wants to continue learning, and takes proactive steps to pick up new skills and knowledge

**Favourable**:

- Undergraduate degree or higher. Degree in marketing or communications is beneficial
- Experience using website platforms such as WordPress
- Design competencies, including experience with tools like Adobe Suite or Canva
- Copywriting including ability to write ads and EDM copy
- Demonstrated experience of developing and implementing strategy to increase engagement across social media channels (Facebook, Instagram, LinkedIn)
- Previous experience working in a digital agency or a digital marketing campaigns role at a for purpose / not for profit organisation

**Next Steps