Global Partner Acquisition Marketing Manager

Our PurposeAt Xero, we're here to help you supercharge your business.
We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps.
When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.How you'll make an impactReporting to the Global Head of Partner Marketing - Acquisition, you will be responsible for developing campaigns that deliver high intent leads to Xero.
You will work cross-functionally with teams across multiple markets, including Sales, Regional Marketing, Performance, Lifecycle & CRM, Product Marketing, Social, Creative, and Events teams, and utilise product and market subject matter experts to launch campaigns that deliver against global targets.You will be responsible for delivering the Inbound lead target, and will utilise new channels and capabilities, market events, compliance changes, product innovations and CVP and messaging optimisation to do so.What you'll do Create AB partner acquisition campaign strategiesDevise holistic, multi-channel AB acquisition strategies and processes across multiple marketsLead Inbound elements of global campaign strategy and alignment across teams (product marketing, regional marketing, global performance, strategy, operations)Collect input from key stakeholders across Xero to identify opportunities to acquire new AB partners (through new capabilities, market events, product innovations) and gaps in regional segments (for example MTD audiences in the UK)Connect global campaigns to business priorities and regional targetsDevelop campaigns, own briefing and some executionWorking alongside market subject matter experts, implement highly personalised and targeted marketing campaigns for key segments.Brief service and support teams to deliver assets, journeysBrief content and creative and support ideationCollaborate with content teams to create compelling and personalised content for target segments.Briefing of landing page and campaign pageWork with creative teams to create appropriate digital creativesSupport Creative Optimisation team with the development of a backlog of compelling messages to test / optimiseLaunch activity across new channels and embed initiativesLaunch activity across (non-paid media) channels, for example: Direct Mail, Content SyndicationHelp launch, embed and optimise new initiatives, for example: AB Onboarding, MaaS (Migration as a Service), Book a Demo, Virtual SDR, Partner Trial, Data EnrichmentApply your subject matter expertiseAct as subject matter experts for Inbound Sales Motion, for example audience segments, lead definitions, lead routing and scoring recommendations, channel mix, journey improvementsAct as the Inbound Acquisition subject matter experts, supporting Global Head of Partner Marketing - Acquisition with regional LT / Sales queriesDrive performance through Sales Team engagementWork closely with sales teams to monitor, understand and optimise performanceWork with Sales enablement to embed new campaigns and ways of workingForecast and measure impact and recommend campaign improvementsForecasting campaign performance / expectationsEstablish and monitor KPIs to measure the success of campaignsTransform reporting on campaign performance into insights for continuous improvementDeliver increased campaign efficiency across marketsDevelop and refine processes and ways of working to deliver increased efficiency.Incorporate regionalised messaging and calls to action into a global inbound acquisition processSupport prioritisation of activity across marketsSuccess looks like A highly measurable and effective global Inbound Marketing programmeTargets for Marketing Qualified Leads (MQLs) and New Active Partners met in regionsA smooth working rhythm established with Regional Marketing team, Customer Engagement, Content Marketing, Sales Ops, Martech and Performance MarketingWhat you'll bring with you Track record of strong impact / revenue growthWorked in global marketing function and high growth, competitive environmentExperience working cross-functionally across multiple time zonesDeep analytical, data-first mindsetKnowledge of marketing and sales tech and lead management processesGrowth mindsetCommercial focus and ability to calculate and articulate ROIAbility to build collaborative relationships remotely and across timezonesStrong communication skillsWhy Xero?
Diversity of people brings diversity of thought, and we like that.
Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond.
Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you'll do the best work of your life at Xero.Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience.
If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway.
You could be just the right person for this role and Xero.
If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
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