Head Of Marketing

2 weeks ago

Melbourne, Victoria, Australia Lyrebird Health Full time

Head of Marketing You will be instrumental in driving our market expansion, user acquisition strategy, and overall marketing efforts.
You will own the complete user journey from the first time they hear about Lyrebird, to their informed "aha moment" and handover as a SQL.
Leading all marketing functions while working closely with the Product team, you'll be responsible for making Lyrebird the most trusted AI brand in healthcare, and an essential part of how the majority of doctors do their job.
About us Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians' most time consuming tasks.
Thousands of clinicians use Lyrebird across many disciplines - and this number is increasing every day.
These clinicians trust us to deliver a fast, reliable, and secure experience, and we value this more than anything.
We want to earn trust while continuing to amaze our users.
What You'll OwnThe entire marketing organisation and strategy, including all marketing functions and channelsThe complete user acquisition and conversion funnel, continuously optimising each stage to increase conversion ratesGrowth marketing strategy and execution across performance marketing, growth marketing, content marketing, and brand marketingProduct-led growth initiatives, collaborating with the Product team to implement growth hacking strategies (focusing on non-product initiatives in the first 3 months)Building and scaling Lyrebird's brand presence to become the most known and trusted AI platform for medical professionalsCommunity development and strategic partnerships to accelerate adoption and advocacyData-driven testing and optimisation of messaging, user experience, and conversion tacticsMarketing communications and touch points for users who don't receive 1:1 sales contactKey ResponsibilitiesMarketing Leadership: Build and lead the marketing organisation, developing comprehensive strategies across all channels and segmentsConversion Funnel Optimisation: Own and continuously improve the user journeyfrom the moment they first hear about Lyrebird to their "aha moment" and optimising conversion to paying customer.Growth Strategy: Develop and execute a comprehensive growth strategy incorporating performance marketing, content marketing, SEO, social media, and email campaignsProduct-Led Growth: Collaborate with the Product team to identify and implement growth opportunities within the product experienceBrand Development: Build Lyrebird's brand identity and positioning to establish trust with medical professionals, making it synonymous with trust in the medical AI spaceCommunity Building: Cultivate a strong community of medical professionals who advocate for Lyrebird, turning it into a growth engine for new users and trustStrategic Partnerships: Identify and develop partnerships that can accelerate user acquisition and retentionAnalytics & Testing: Implement a robust testing framework to optimise conversion rates at every stage of the funnelUser Experience: Collaborate with Product and Design teams to reduce friction in the user journey and enhance the onboarding experienceMarket Expansion: Develop strategies for entering new markets (Asia, UK, Middle East) and adapting our approach for different medical specialtiesSEO Strategy: Build and execute an SEO strategy to increase organic traffic and brand visibilityMarketing Automation: Design and implement marketing automation systems to nurture leads who don't receive direct sales contact We're transforming the future of healthcare: All that's missing is you.

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