Multichannel Marketing

1 week ago

Sydney, New South Wales, Australia Bayer Anz Full time

**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.**

**_ Where do you want to go?_**:
Reporting into the Business Excellence Lead this newly created Multichannel Marketing & Platforms Enablement Manager position is a high-profile role that will act as a champion and support the business in creating and delivering an exceptional multichannel customer experience managing CRM and digital/omni-channel tools.

This role will act as the implementation manager for initiatives to drive Bayer's omnichannel journey to deliver a personalised data driven customer centric experience and digital strategy.

**Do something that moves you**:

- Manage configuration, user experience and continuous improvement of the Bayer Veeva CRM Platform
- Be an agent for change, driving innovation and adoption of new technology to deliver a seamless omnichannel customer experience
- Be the squad lead for optimising Bayer CRM, multichannel platforms, and processes and for executing the Integrated MultiChannel Marketing (IMCM) strategy and initiatives
- Collaborate with business, vendors, commercial and tech teams to scope, plan and embed digital experiences for HCPs
- Monitor the external digital landscape, staying up to date on new and emerging innovations, evaluating new trends and helping offer creative solutions and craft a long-term vision for Omni channel engagement with customers
- Utlise analytics to develop, measure and optimise integrated multi-channel campaigns
- Track performance, rapidly evolve content and optimise channel mix to deliver impact
- Actively participate as member of internal cross functional teams/squads providing field insights to help drive brand strategies and tactics

**You will have**:

- Passion for digital, healthcare, and continuous improvement.
- Extensive experience with CRM systems including VEEVA
- Proven project & service management skills in a complex commercial setting
- A creative mind with analytical skills and reporting capability backed up by a pragmatic approach
- Excellent business partnering skills with the ability to influence across boundaries with a broad range of cross functional local, regional, and global stakeholders
- Previous experience with agile or scrum methodology(preferred)

We are committed to creating a culture where people can be their best, in an environment that values inclusion, diversity and flexibility. At Bayer everyone belongs, regardless of race, colour, ancestry, religion, national origin, citizenship, sexual orientation, age, marital status, disability, gender identity, personality, thinking styles or background. We strongly encourage First Nations people to apply.

If you have a disability or special need that requires accommodation, please let us know.

**_ Be part of something bigger _**:
Recruitment agencies please note that this position will be managed via our in-house Talent Acquisition Team. Bayer does not accept any unsolicited resumes.

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