Digital Marketing Specialist

1 week ago

Melbourne, Victoria, Australia Amer Sports Full time

Located in the Canadian Coast Mountain wilderness, Arc'teryx is built on the principle of obsessive, precise design and production. The unique in-house manufacturing and design centres allow the brand to constantly evolve and build products the right way. Timeless quality, intuitive design and simplicity result in unrivalled performance at the point of extreme need.

As the brand & team continue to expand, we are excited to be recruiting for a Digital Marketing Specialist to manage Arc'teryx Australia and New Zealand Paid Media channel to develop strong consumer relationships, build brand equity, help consumers discover and purchase our products and accelerate business growth

**Responsibilities include**:

- **Daily Operations**:Manage the execution of Arc'teryx campaigns following Marketing calendar across our digital marketing landscape.
- **Paid Media**: Plan and execute paid media campaign briefs across Google and Meta platforms and managing relationships with our external PPC agency.
- **Database Acquisition Management**:plan, coordinate and execute database acquisition campaigns.
- **Planning**: Coordinate with marketing, digital and eComm teams to create unified and consistent messaging in line with brand tone of voice.
- **Budgeting & Forecasting**:Plan and manage advertising budget required to achieve Arc'teryx business objectives and be responsible for ad budget forecasting.
- **Content**:Work with our partners, teams and Global brand team to plan, collate, and create content in line with marketing calendar.
- **Relationship**:Work cross-functionally with Commercial, Sales, Global brand team as well as local athletes, ambassadors, and agencies.
- **Reporting & Insights**:Prepare weekly, monthly and quarterly reports on digital marketing objectives and KPIS. Providing insights based on data-driven sources (e.g. Google Trends, Meta reports, competitor research, etc).
- 2+ years of experience in Digital Marketing and Paid Media Advertising
- Bachelor's degree in Marketing, Business Management or eCommerce
- Strong Excel and copywriting skills.

**What's on Offer**:

- Competitive salary, bonus + super
- Amer Sports ANZ are a certified Great Place to Work
- Free product and generous allowances to get you kitted out for all your sporting adventures
- Flexible working environment, including additional school holiday flexibility / support
- When at Head office, work in a state-of-the-art 6-star energy efficient facility, with a huge business focus on environmental and social strategies
- Support in career development, wellbeing, and personal growth
- Regular staff activity days, including camping, snow trips, fun runs and more
- Company supported volunteering program.

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