Category & Customer Activations Executive

2 weeks ago

Australia Good Drinks Australia Full time

**Introduction**:
About Us

At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you're drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured. Our workplace is more than a space - it's a community of passionate individuals shaping the future of the alcoholic beverage industry.

**Description**:

- Deliver & execute insight-driven integrated marketing & commercial plans, driving high ROS (VPO) & value growth for Good Drinks & our Customers (retailers).
- Contribute to the development of best in class marketing strategies & plans for retail & on premise activations & consumer experiences.
- Develop & leverage insights & strategies around Channel, Customer & Shopper to unlock growth for Good Drinks & our customers.
- Execute brand strategies & plans which support our customers' needs & drive consumer demand, ensuring alignment between marketing & sales teams along the way.
- Facilitate the development & maintenance of the POS, barware, promotional collateral & visibility tools to aid our sales team & drive value for our Good Drinks brands. Ensure all communication & collateral is inline with the ABAC guidelines.
- Work with suppliers, sales & marketing teams to ensure timely inputs, approvals & development of relevant materials & collateral.
- Drive communication to engage our key trade customers, building stakeholder support to drive their business & the sales of our brands
- Drive internal communication to engage & inform our sales team of monthly sales briefs and assist Marketing Leadership team with coordination of quarterly sales briefings.
- Co-manage the Shopper & sales support budget for your projects.
- Coach Good Drinks' people to increase their Customer marketing & execution.

Category Insights / Data analysis
- Develop a deep understanding of the beer categories - Sourcing, manipulating, and drawing meaningful insights from various sources including Power Bi, CRM database, scan data, Circana category data and pricing analytics
- Providing valuable support in NPD development by leveraging data to gain insights into categories & shopper behaviour, preferences, and trends.
- Deliver a regular & agreed set of data insights, monthly & quarterly to the business to assist with category & brand performance.
- Spend time in the field understanding sales requirements, trends and consumer insights & support needed to help the sales team in achieve their brand sales targets

**Skills and Experiences**:
Skills and Experience
- 2+ years experience in similar position, shopper, trade or customer marketing
- Hospitality &/or on premise experience or Sales Rep experience.
- Clear written & verbal communication skills
- Robust project management & time management
- Analytical skills experience - Data analysis / insights experience desired (or ability to learn quickly)

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