Activation Marketing Manager

6 days ago

Sydney, New South Wales, Australia Kimberly-Clark Full time

Activation Marketing Manager

People have looked to Kimberly-Clark brands for more than 140 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

**Kimberly-Clark proudly leads the world in providing better care for a better world.**

**Role overview**

As the Activation Marketing Manager for ANZ you will play a critical role in working with strategic customers and enabling them to grow in alignment to the Cluster GMs plans. You will be responsible for collating and sharing customer insights with the wider team to drive informed decision making and then taking the teams outputs to drive successful execution with the customer within market.

You will also partner closely with Cluster sales teams to ensure they are delivering on the customer Joint Business Plans and driving profitable growth.

**Key responsibilities**:

- Develop and Execute Annual Business Plans and provide input into Strategic Business Plans
- Evaluate and select strategies and initiatives for local market - what to do, where to play and how to win
- Possess a clear understanding of B2B strategies and the strategic imperatives
- Provide input, budget and execute both long-term strategic and short-term operational marketing plans
- Identify new market segment opportunities specific to region and develop full market and business case to gain required investment
- Manage marketing budgets and tracking related to ROI
- Champion the significant local market nuances, while also championing the similarities to leverage global, regional scale
- Partner with Demand Generation and Product & Innovation team on new product offering commercialization
- Co-create commercialization and go-to-market launch plans.
- Provide local and relevant competitive insights to local and regional leadership teams
- Manage Distributor Joint Business Plans and online and offline Distributor asset management

**Qualifications and experience**:

- Business related Degree or equivalent work experience
- Extensive experience within a B2B marketing environment essential
- Excellent interpersonal and communication skills with the ability to consult, partner and work effectively with senior business leaders and business partners across cultures and functions
- Highly skilled in influencing people and achieving objectives collaboratively
- Ability to manage multiple contributors for projects in order to deliver on time
- Business / Commercial Acumen: Solid analytical skills, financial acumen and commercial grounding

DESIRABLE
- Previous exposure to a selection of current ANZ channel partners
- Experience in working with strategic channel partners
- End to End Brand Management experience

**Primary Location**: North Sydney Office

**Additional Locations**:
**Worker Type**: Employee

**Worker Sub-Type**: Regular

**Time Type**: Full time

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