Growth Marketing Manager

4 days ago

Australia Kic Full time

Please note: we're open to remote candidates from across Australia. If you're based in Melbourne, this role will be hybrid (3 days per week in our South Yarra office).
ABOUT KIC
Kic is a leading Australian wellness business on a mission to help make movement, mindfulness and meals feel good for everybody. At Kic we're committed to doing things differently, advocating to change the narrative around personal wellness, and supporting thousands of positive health journeys around the world.
Available in 175 countries, Kic is a community-led business. Our marketing isn't just about performance (although that's important), it's about building connection with our audience and giving them everything they need to reshape their relationship with wellness and with themselves. If you thrive in a fast-paced, collaborative environment and love tackling new challenges, we'd love to hear from you.
WE'RE LOOKING FOR
Kic is on the hunt for a
Growth Marketing Manager
to take full ownership of our paid growth strategy and execution across all major and emerging media platforms.
This role sits at the heart of our growth engine and therefore we're looking for someone who is comfortable testing bold ideas, partnering with our Marketing team and external agencies, and using data to optimise every stage of the funnel.
You'll be responsible for:
Leading and optimising a full-funnel paid media strategy across major platforms and emerging channels.
Managing media buying and campaign execution, including budget management, pacing and spend optimisation.
Developing and maintaining audience segmentation frameworks to improve ROI and guide targeting.
Designing structured testing frameworks and attribution models to drive smarter investment decisions.
Building performance dashboards (CAC, ROI, LTV, retention) and reporting back to leadership.
Partnering with design and comms to brief and deliver high-performing creative.
Collaborating with SEO, CRM, content, product and partnerships team members to align on growth campaigns.
Staying ahead of market trends, competitor activity and new platform features to evolve Kic's growth playbook.
YOUR EXPERIENCE
The ideal candidate will bring:
5+ years of hands-on experience in performance/growth marketing.
A proven track record of driving acquisition and revenue for consumer brands.
Strong understanding of growth metrics, attribution models and optimisation strategies.
Experience briefing and working with creatives to deliver performance-led ads.
An analytical mindset with the ability to turn data into actionable insights.
Strong collaboration and communication skills, with experience working cross-functionally.
Alignment with Kic's values and a passion for health and wellness.
OUR BENEFITS
More than just a job, Kic offers:
12 weeks paid parental leave with paid superannuation for the entire year
Paid miscarriage leave
A strong learning and development program to support your growth
Free Kic subscriptions for you and your friends/family
If in Melbourne: access to our Melbourne office with Weekly team catch ups, breakfast and more
HOW TO APPLY
If this sounds like your next career move, click the
Apply
button now
Please no agencies for now, thank you.
#J-18808-Ljbffr

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