Digital Marketing Analytics Coordinator

3 days ago

Melbourne, Victoria, Australia Gpc Asia Pacific Full time

**About the role**:
Home base for this role is our National Support Office in **Rowville VIC**, with some WFH (hybrid) and flexibility included. The role will help to deliver social, search and shopping campaigns, which will include market research, performance marketing, campaign analysis, creating engaging copy, and general social media support. This coordinator could be the perfect role for someone looking to kick start their career, and would be particularly suited to someone with a natural aptitude for numbers, analytics or statistics.

**Duties include**:

- Help to deliver social, search and shopping campaigns to support individual brands' promotional schedule
- Analyse campaign results
- Generate post campaign reports
- Assist in optimising and refining future digital marketing campaigns
- Identify market trends, high performing campaigns and competitor activity, and drive increased performance within campaigns
- Present campaign proofs, recording and actioning revisions and changes
- Provide project updates and prioritise workload
- Gather campaign results to help with post-campaign reports
- Market research / performance marketing / data analytics
- Develop engaging and high performing creative and copy

**To be successful you will have**:

- Tertiary qualification in Marketing, Communications or related discipline - preferable
- Keen to expand on analytical skills / passion for numbers and stats
- Experience using Facebook Business Manager and Google Ads ideal
- Exceptional written communication skills and a very high attention to detail
- Well developed interpersonal skills and an adaptable communication style
- A love of working in a fast-paced environment
- Proven experience in managing multiple projects and working to tight deadlines
- Experience in Google Analytics & Adobe Analytics would be highly regarded
- Knowledge or interest in aftermarket automotive will be looked upon favourably

**Some of the reasons we love working at GPC**:

- Part of a global organisation, yet you feel part of a team
- Flexible working arrangements
- Successful, stable, growing business
- Support iconic and emerging Australian brands**:Repco, NAPA, AMX, Sparesbox **and more
- Attractive product discounts across all GPC AP businesses
- Strong rewards & recognition programs
- Access to GPC's exciting employee platform MOVE, unlocking amazing discounts at top retailers, business announcements, e-cards and our employee recognition program, plus so much more
- A supportive team environment, where we work with supremely talented people
- Employee Assistance Program for team members and their families
- Career development prospects
- Strong values-based foundations
- Innovation and forward moving are a reality

**About Us**

With 100 years operational experience, and over 6000 employees **GPC Asia Pacific** is the largest automotive aftermarket parts supplier in Australia and New Zealand, supported by Genuine Parts Company in North America. GPC Asia Pacific is the parent company to brands such as **Repco, NAPA, McLeod Accessories and AMX**, amongst others.

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