Digital Marketing Coordinator

7 days ago

Melbourne, Victoria, Australia Country Road Full time

We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance. We are always on the look-out for dedicated, fashion forward and like-minded individuals

Digital Marketing Coordinator - Grow & Retain - Country Road Group

Apply now Job no: 999628
Work type: Full-Time
Location: Melbourne - CBD & Inner
Categories: Digital

The Country Road Group is one of Australasia's largest lifestyle brand houses, home to Country Road, MIMCO, POLITIX, Trenery, and Witchery. We're on the lookout for a Digital Marketing Coordinator – Grow and Retain to help us accelerate customer engagement, build loyalty, and deliver best-in-class digital campaigns that reflect the premium quality of our brands.

In this hands-on role, you'll support and execute multi-channel digital campaigns focused on growing our customer base and retaining existing ones. You'll work closely with the Digital Marketing Manager and collaborate across Brand, Analytics, and Marketing Operations teams to deliver highly targeted campaigns that cut through and connect.

From campaign planning and execution to optimisation and reporting, you'll play a key part in shaping how our customers discover, engage with, and stay loyal to our brands.

Key Accountabilities

  • Deliver grow and retain campaigns across social media, video, programmatic, and display.
  • Manage timelines and workflows with the Marketing Operations team.
  • Optimise campaigns in real-time using data insights and best practices.

Audience Targeting & Publisher Strategy

  • Work with internal teams to select publishers and platforms that align with campaign goals.
  • Use customer data and segmentation to improve targeting and relevance.
  • Recommend creative formats tailored to each channel. Insights & Performance Reporting
  • Track and analyse campaign performance across KPIs including reach, impressions, engagement, and conversions
  • Report findings using tools like Google Analytics, Facebook Ads Manager, and platform-specific dashboards
  • Collaborate with Analytics to make performance-driven recommendations.

Media Planning & Budget Management

  • Develop digital media plans to meet strategic objectives.
  • Manage and optimise multi-million-dollar campaign budgets across channels.

Cross-Functional Collaboration

  • Work with Brand and Marketing Operations teams to ensure creative assets meet campaign needs.
  • Align with the Product Owner teams on audience segmentation strategies.
  • Coordinate across teams to ensure seamless campaign delivery.

Key Capabilities

  • Proven experience in digital marketing, especially mid-to-upper funnel campaigns.
  • Hands-on knowledge of Meta, Google Ads, and programmatic platforms.
  • Experience managing large budgets and delivering ROI-focused results.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Familiarity with analytics and martech platforms (e.g., Google Analytics, Adobe Analytics, Tealium, etc.).
  • Certifications such as Google Ads, Facebook Blueprint, DV360 are a plus.

Please have a conversation with your manager before applying for this role.

Advertised: 28 Aug 2025 AUS Eastern Standard Time
Applications close: 04 Sep 2025 AUS Eastern Standard Time

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Discover a career with impact. Drive customer growth. Shape digital excellence.

Discover a career with impact. Drive customer growth. Shape digital excellence.

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