Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia Ipa Personnel Services Full time

Are you a dynamic and visionary Marketing Manager seeking an exciting opportunity to lead and shape the marketing landscape for a prominent fashion brand? Look no further Our Client is on the hunt for a talented individual to take charge of their marketing efforts, driving digital growth, enhancing store experiences, and elevating their online customer journey.

**Role Overview**:
Located in the Western Suburbs and reporting to the Directors, you will be at the helm of their e-commerce, social media, visual merchandising, and customer service teams. Your mission: to propel their digital expansion, optimize store experiences, and curate exceptional online customer journeys. With x4 direct reports, this role encompasses brand management responsibilities for both their Australian and UK operations, ensuring a cohesive brand image across markets.

**Key Responsibilities**:

- Lead the seamless execution of the marketing calendar for both Australian online and retail channels, as well as the UK online platform. This includes orchestrating sale promotions, developing creative assets for retail, visual merchandising, and store launches, and coordinating brand and media showcasing events.
- Uphold a consistent brand image at every touchpoint of the customer journey.
- Inspire and guide team members to realize the brand's vision and direction.
- Drive PR and social media initiatives to cultivate strong relationships with media outlets, stylists, and social influencers. Secure placements in aligned channels for both Australian and UK markets.
- Coordinate photoshoots, collaborate with model agencies and stylists, and manage photography for content and PR marketing.
- Manage content and marketing strategies for their retail store TV displays and light boxes.
- Report directly to the company's directors, providing strategic insights and updates.

**Skills and Experience**:

- Boast a minimum of 7 years' experience in marketing management roles.
- Demonstrate a proven track record as marketing manager in the **fashion and retail sectors.**:

- Craft and execute online marketing strategies tailored to our brand's demographic.
- Exhibit excellent communication, stakeholder management, and problem-solving skills.
- Possess the ability to lead, inspire, and mentor a high-performing team.
- Showcase a deep understanding of the national and international retail and online landscapes from a commercial standpoint.
- Possess hands-on expertise and knowledge of social media platforms, meta businesses, TikTok, and digital marketing techniques.

If you're an innovative marketing professional with a passion for fashion and a penchant for strategic thinking, we encourage you to

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