Marketing Automation Specialist

3 days ago

Sydney, New South Wales, Australia Xero Full time

**How you'll make an impact**:
As a Marketing Automation Specialist, you'll play a crucial role in supporting Xero's Customer Engagement, the Product Marketing team and Regional Marketing team by contributing to global and regional campaigns to engage, retain, update and grow Xero's customer base. You'll be part of a team of marketing automation experts, responsible for scheduling, designing, building, testing, sending and reporting on cross-channel communications via Salesforce Marketing Cloud and Intercom.

**What you'll do**:

- Using our world-class tech stack Salesforce Marketing Cloud & in-product communication platforms, you'll build, execute and report on critical communications to our key audiences
- Cross-channels campaign creation and execution from EDM, SMS to in-product placements and comms
- Plan for, coordinate and deliver retention campaigns to engage, retain and grow Xero's customer base and revenue per user
- Be a key connection point and collaborate with relevant product marketing and customer stakeholders, building strong relationships and working closely to align on customer communications
- Work closely with Marketing Automation Leads to support global initiatives & capabilities for audience based triggered comms for scalability
- Be hands-on in the tools which includes dynamic content blocks, audience segmentation, QA/proofreading/testing/editing/ scheduling/deployment, and analysis
- Following best practice, keeping anti-spam legislation and Xero's contact policy at top of mind
- Review and understand analytics to identify new opportunities for improvement that align to Marketing and wider business objectives

**What you'll bring with you**:

- Experience with Salesforce Marketing Cloud or Intercom
- Skilled with SQL or other programming languages
- Experience with stakeholders and campaigns management to deliver comms in a timely manner
- Experience with different automation program types for different stages of the journey
- Excellent written and verbal communication skills
- An understanding of audience data, data management and development audience segmentation

  • Marketing Automation Specialist

    2 days ago

    Sydney, New South Wales, Australia beBeeAutomation Full time $120,000 - $160,000

    Job Opportunity: Marketing Automation LeadWe are seeking a highly skilled marketing automation specialist to develop and execute scalable strategies across our ANZ operations.

  • Marketing Automation Specialist

    4 days ago

    Sydney, New South Wales, Australia Oomf Full time

    Remote work- Friendly, easy going team- Freelance roleWe have a fantastic freelance opportunity available for an experienced Marketing Automation Specialist.Working for a leading branding and strategy company you will be assisting one of their clients to shape and execute their marketing automation plan.Key responsibilities include:- Review and audit the...

  • Marketing Automation Specialist

    6 days ago

    Sydney, New South Wales, Australia beBeeAutomation Full time $50,000 - $65,000

    Marketing Automation ProfessionalWe are seeking a highly skilled Marketing Automation Specialist to manage and execute email outreach campaigns, build and maintain marketing funnels, and enter data into KEAP CRM system. As a key member of our team, you will be responsible for collaborating with cross-functional teams to ensure campaign effectiveness.The...

  • Marketing Automation Specialist

    4 days ago

    Sydney, New South Wales, Australia Net Fusion Technology Full time

    We are seeking a skilled Marketing Automation Specialist with expertise in Go High Level to drive our marketing strategies and enhance customer engagement.**Job description**:**Responsibilities**:- Build and manage funnels and automation in Go High Level (CRM)- Conduct quality assurance checks to ensure all tags and systems are working appropriately- Utilize...

  • Marketing Automation Specialist

    4 weeks ago

    Sydney, New South Wales, Australia The Travel Corporation Full time

    Join to apply for the Marketing Automation Specialist role at The Travel Corporation 2 days ago Be among the first 25 applicants Join to apply for the Marketing Automation Specialist role at The Travel Corporation Who We AreContiki is the world's leading youth travel brand for 18-35s.We're all about making every moment count, from spontaneous adventures...

  • Automation Specialist

    6 days ago

    Sydney, New South Wales, Australia Randstad - Sales & Marketing Full time $90,000 - $120,000 per year

    The Automation Specialist role is pivotal in designing, developing, testing, and maintaining regulated diagnostic instruments and platforms, in accordance with medical device standards. The position will be required to collaborate with scientists, engineers, and regulatory experts to create robust, scalable, and compliant solutions that improve diagnostic...

  • Senior Marketing Automation Specialist

    21 hours ago

    Sydney, New South Wales, Australia beBeeMarketingAutomation Full time $135,000 - $145,000

    **Senior Marketing Automation Specialist Role Overview**Are you a seasoned marketing automation professional looking for a new challenge? Do you have extensive experience with leading marketing automation strategies, customer journey mapping, and CRM strategy development? If so, we may have the perfect opportunity for you.

  • Salesforce Marketing Automation Specialist

    4 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $315,000 - $423,750

    Job Title:Salesforce Marketing Automation SpecialistAbout the Role:We are seeking an experienced Salesforce Marketing Automation specialist to join our team. As a key member of our marketing operations team, you will be responsible for managing and maintaining our Salesforce Marketing Cloud instance, ensuring seamless data management and cleansing.You will...

  • Marketing Automation Specialist

    6 days ago

    Sydney, New South Wales, Australia Luxury Escapes Full time

    Marketing Automation Specialist - Braze / SF Overview Luxury Escapes is one of the world's fastest-growing travel websites, with over 8 million members, recently winning the National Travel Industry Award for Most Outstanding Online Travel Agency.We are growing rapidly, and seeking a Senior Marketing Automation Specialist to join our Customer Communications...

  • Marketing Automation Specialist

    4 days ago

    Sydney, New South Wales, Australia Luxury Escapes Full time

    Marketing Automation Specialist - Braze / SFOverviewLuxury Escapes is one of the world's fastest-growing travel websites, with over 8 million members, recently winning the National Travel Industry Award for Most Outstanding Online Travel Agency. We are growing rapidly, and seeking a Senior Marketing Automation Specialist to join our Customer Communications...