Global Brand Manager

**Description**
*
Global Brand Manager - (SAL00000163)*
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We've had a BIG impact on little people, making 3.5 million kids smile so farand counting.
Australia might be our Moose family home, but with a 500-strong team dotted across the world, we're committed to sharing our signature superhappy revolution far and wide
Today, Moose Toys is now seeking a Global Brand Manager.
**Role Objective**
To develop and implement annual global brand plans for portfolio.
To support Senior Brand Manager and Product Development team to identify market gaps and product opportunities and. contribute to the category analysis and building of BDO.
Work in close alignment with US, Australian and Export marketing teams to ensure production of assets and content supports territory launch plans.
**Responsibilities**
**_Business Planning - Brand & Product_**
- In conjunction with Global Senior Brand Manager (GSBM) identify market gaps based on intimate understanding of retailer and competitor activity;
- Work closely with product team and GSBM/CMO to define line plan.
- Support GSBM drive BDO (brand direction outline) process and ensure all internal stakeholders at MBO and LAO are in agreement;
- Participate in the development of the exclusive product offer and ensure offer fits brand DNA and will meet standard margin expectations;
- Identify where cost efficiencies can be gained (product, marketing program etc.);
- Drive annual budget planning for brand portfolio and ensure monthly maintenance and reporting is done on time.

**Communication**
- Regular and consistent communication to US, AUS, EXPORT partners re
- brand plans, successes, assets and global actions to implement;
- changes to brand or product line;
- Ensuring all internal planning tools are kept up to date.
- Timely feedback to external agencies and internal stakeholders; and
- Management of Global Launch Calendar including updating revised timelines and exclusive offers.

**_Marketing_**
- Explore opportunities where brands can be launched and supported across multiple markets simultaneously. Support international markets with launch plan and assets;
- Build robust relationships with key external agency partners - app/game developers, media partners and global social - to deliver impactful and cost effective programs that all territories can leverage/ localise;
- Forge strong partnership with US/AUS/Export key brand team to plan and agree key asset list for brands each season;
- Constantly challenge how we maximise the digital space via DOT COM retailer and our own assets. Test and learn to remain relevant in the digital space;
- Ensure TVC and content briefs are completed on time and with sign off from key partners. Work closely with Producer to ensure on time delivery;
- Actively contribute to process improvement discussions, and assist in the implementation of improvement / change programs;
- Work closely with Content Manager to identify the short and long term role of entertainment for brands in portfolio;
- Undertake relevant market research e.g. Focus groups, reporting findings and providing recommendations to relevant stakeholders;
- Regularly analyse market data, report findings to relevant team members;
- Work with brand teams across territories to build brand updates and supporting documents for trade fairs and key retailer meetings;
- Seek relevant partnerships that will add value to brand portfolio and increase brand awareness to target audience;
- Conduct post analysis of key activities and campaigns and communicate to key parties to implement findings for future programs;
- Work in conjunction with Licensors where applicable to align and maximise opportunities;
- Keep informed of all regulations re marketing to children in key markets such as US, UK, Australia.

**Key Capabilities**
- High level interpersonal and communication skills, and ability to manage information flow upwards and downwards. In addition, an ability to forge strong and professional relationships with key stakeholders within and outside the business;
- Strong finance and analytical skills: