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Marketing & Community Manager
2 weeks ago
Love Tilly Group - Love Tilly Group
We are looking for a passionate and creative Marketing & Community Manager to join our team across the Love Tilly Group with a focus on the growth of the Fabbrica brand and targeted, local neighbourhood marketing.
About the job
The Love Tilly Group is a Sydney hospitality group showcasing great service, food and wine across our five venues: Ragazzi Wine + Pasta, Fabbrica Pasta Shop, Love, Tilly Devine, Dear Sainte Éloise and Palazzo Salato. We are looking for a passionate and creative Marketing & Community Manager to join our Marketing team and work across the group with a focus on the Fabbrica brand.
As the Marketing & Community Manager, you will be responsible for the Brands internal and external communications, which will involve assisting in the creation of brand strategies for new and existing venues, management of social media and websites, and overseeing collaborations, partnerships and events. With the growth of Fabbrica going into various neighbourhood areas there is a strong emphasis in this role to engage in local area marketing, assisting with analysis of local area demographics and dining scenes to ensure that Fabbrica is well positioned for success. Meeting local businesses and key stakeholders to form meaningful relationships in the community with a view to drive sales and build positive relationships.
Key Responsibilities
Brand
It is the responsibility of the Marketing & Community Manager to:
- Create and implementing brand strategies in collaboration with key stakeholders for new and existing venues
- Maintaining a consistent brand in terms of imagery, tone, copy and design for all venues across multiple platforms, including social media and websites and print media
- Liaise with third parties on the creation of design and print collateral for venues
- Consulting on and coordinating the creation, promotion and sale of merchandise
- Raising the profile of venues' by assisting the General Manager in the ideation and coordination of a robust calendar of partnerships, collaborations and events
Marketing
It is the responsibility of the Marketing & Community Manager to:
- Liaising with Buffet and key stakeholders to create launch and social media strategies to engage and grow key audiences
- Developing and implementing a monthly content calendar for social media and EDMs
- Managing and producing Buffet shoots, including planning, styling and assisting photographers and videographers
- Regular reporting of social media and press coverage to key stakeholders
- Maintaining all the Fabbrica venues' Google Business profiles and websites, including updating hours, menus and copy when appropriate
Communications (Internal and External)
It is the responsibility of the Marketing & Community Manager to:
- Liaising with restaurant staff to proactively communicate changes in menus, operating hours, holiday hours and closures to customers via social media and the websites
- Updating all SevenRooms copy, upgrades and Access Rules when required
Community
It is the responsibility of the marketing and community manager to:
- Play an active role in local area marketing for new and existing venues. Form and maintain relationships with key local stakeholders.
- Keep abreast of what is happening in each local community with a view to Fabbrica having visibility and representation where appropriate at local events
- Assist in conducting thorough assessment of new areas to ensure that the marketing/ messaging is tailored to each locality
- Assist restaurant managers and head chefs to stay abreast of local competitors through robust and up to date competitor analysis.
Partnerships
- Assist in managing a calendar for wine/ chef dinners where appropriate.
- Lead communications and help coordinate partnerships and brand collaborations.
- Play a proactive role in developing relationships with beneficial brand partners i.e. drink, food, event or lifestyle brands
About You
If this sounds like a role for you, you will have previous experience working at hospitality venues and you must be able to display the following:
- Highly developed communication skills (written, verbal and listening)
- Ability to create and curate high-quality written and visual content that resonates with and continues to grow social media audiences.
- Sound knowledge of restaurant reservations and function booking processes.
- Ability to manage enquiries, complaints, orders and reservations in a professional and sales-orientated manner.
You Will Get
- An excellent base salary
- Outstanding knowledge, growth and training opportunities
- An exciting chance to develop and grow with a company that cares about their staff
- The opportunity to work with highly influential people in the hospitality industry
