Digital Specialist

2 weeks ago

Sydney, New South Wales, Australia Coco Republic Full time

Based in Alexandria
- Generous perks & discounts - leave on your birthday
- Huge opportunity for growth

**Coco Republic** is one of Australia's leading furniture and design brands. Synonymous with quality, service and sophistication, the company is supported by a diverse offering of premium product and design services across Australia and New Zealand. Whilst we are proud of our product, we are even prouder of our people, a diverse group of talented and passionate individuals who share a unique love for our brands and customers.

**About the Role**:
As Digital Specialist you will report into the Marketing Manager and work closely with the Marketing and E-Commerce teams, you will lead digital marketing, working with beautiful products and assets daily. This is an executional role supporting Coco Republic and all sub-brands, including L'Americano. The role is focused on ANZ business growth through acquisition and digital strategies across all digital marketing channels. We are looking for someone who has a passion for digital marketing with a can-do attitude.

**Responsibilities**:

- Focus on audience segmentation. Ability to build appropriate audiences for all digital marketing channels, including Google, Facebook, Instagram, LinkedIn and Pinterest. This includes building audiences to meet the key objectives of awareness, traffic and conversion.
- Execution of Google advertising strategies. Implement and maintain PPC marketing campaigns, including performance max, shopping, display, discovery and YouTube ads.
- Implement and maintain SEO best practices. Create a keyword strategy and perform market research on keyword discovery, including trends and insights from competitors.
- Execution and maintenance of paid advertising campaigns for social media across Facebook, Instagram and Pinterest.
- Execution of organic social media strategy.
- Management of all shopping feeds, including working on the integration between Magento and HubSpot.
- Be the technical expert on attribution modelling. Working closely with the Marketing Manager and Senior E-Commerce Manager to develop a holistic view of our advertising efforts. This will allow us to evaluate the keywords, ads and landing pages driving the most value and improve conversion.
- Continuous research and reporting with a focus on highlighting insights and opportunities. Ability to test new ways to improve the ROI.

**Essential Qualifications**:

- Experience in a digital marketing role.
- Experience in implementing and executing paid campaigns across digital channels including Facebook, Instagram, LinkedIn, Pinterest, Google Ads and SEO.
- Experience in Google Analytics.
- Strong attention to detail, work ethic, communication and passion for our brands.

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