Chief Digital Marketing Officer

2 days ago

Perth, Western Australia Bebeestrategist Full time

Marketing Visionary
This pivotal role involves overseeing all aspects of digital marketing to drive growth and expansion. You will collaborate closely with cross-functional teams to fuel business advancement and market penetration.
Develop an overarching digital marketing strategy aligned with the company's growth objectives, focusing on driving customer acquisition through innovative digital channels.
Engage with sales, product, engineering, customer success, and executive teams to gain a comprehensive understanding of the company's market position and target audience.
Utilize these insights to create content and campaigns that resonate with key stakeholders.
Lead the planning, execution, and optimization of digital marketing campaigns, encompassing SEO, content marketing, paid advertising (PPC), and email marketing, aimed at boosting conversions and expanding the customer base.
Design and implement multi-channel marketing initiatives spanning digital touchpoints such as email, social media, paid search, and content marketing, ensuring maximum impact throughout the customer journey.
Oversee and mentor a team of digital marketers, providing direction and fostering a culture of innovation, collaboration, and high performance.
Guide the creation of content that aligns with marketing goals, collaborating with design, web, and SEO teams to ensure seamless delivery of assets enhancing the customer experience.
Evaluate and adopt new marketing technologies and strategies that drive better results, improve efficiency, and elevate the customer experience.
About You
10+ years of relevant work experience, including 5+ years in a leadership role in B2B SaaS marketing.
Strong foundation in both inbound and outbound marketing, encompassing content creation and performance-driven strategies.
Extensive knowledge of SEO, PPC, email marketing, and other digital channels.
Proven ability to build and lead high-performing digital marketing teams.
Success in developing and executing cross-channel campaigns, including webinars, digital ads, social media, and email outreach.
Proficiency with digital marketing platforms like HubSpot.
Analytical mindset focused on measuring success and driving business growth through data-driven decision-making.
Excellent verbal and written communication skills, enabling effective articulation of marketing strategies and insights to various stakeholders.

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