Digital Performance Manager

Overview
Digital Performance Manager role at Greenstone Financial Services.
The Digital Performance Manager will oversee Greenstone's digital performance activities across key brand and products under their team's portfolio.
Responsibilities
Be a vital conduit between Brand, Creative and Analytics teams to deliver continuous performance across all digital channels from SEM and Social, Performance Display and Affiliate partnerships
Combine their knowledge of digital platforms with business principles to direct creative that resonates with customers and meets brand guidelines
Ensure our digital investments deliver against key metrics including CPL/CPA targets, lead volumes, and achieving revenue and profit goals
Devise a framework to achieve success and lead their team and other key stakeholders to deliver on this strategy
Continually test and learn new channels to diversify our channel mix, stay relevant, maximise our reach, whilst ensuring we are maximising performance and driving incremental leads/profits
What we're looking for
3+ years' experience in digital marketing and 2+ years in a comparable leadership role
Tertiary level qualifications (e.g. bachelor's degree or higher) in a relevant marketing or business discipline
Proficient with Performance Marketing best practices and preferably Google Ads, Facebook & Microsoft Ads certified
Extensive digital marketing experience combined with a broad range of channel experience in digital marketing in service-based companies, preferably in financial services
Proven negotiation and relationship development experience and the ability to manage stakeholders
Proven ability to manage budgets and ensure value in marketing expenditure
Experience in developing project roadmaps, reporting and creative testing plans
Strong analytical skills and ability to relate results to business objectives
Demonstrable passion for social media and/or programmatic display, and its development in the market
Self-motivated and thrives in a fast-paced environment
Creative strategic thinker with an entrepreneurial approach
Proficient in using Microsoft Office tools, particularly Excel
Has previously managed a testing roadmap or project manages the development of LPs and Creative assets
Desirable
Digital Marketing qualifications, Analytics or other digital performance platforms
Experience in the management of a multi-brand and multi-product digital marketing strategy
Experience in affiliate, social and email marketing
JIRA or similar project/task management software
Our Promise to Our People
We are passionate about our core values of Customer First, We Care, One Team, and Results Driven, which define how we approach our work.
Benefits
A hybrid working week of in-house collaboration and working from home flexibility
Your own parking space onsite, or an annual $1200 travel allowance
Modern building facilities including a dedicated & subsidised on-site company café (weekly free lunch)
Free access to on-site company gym
Health & well-being initiatives and programs
Additional 'flexi-days' of leave acquired through tenure with the business
Cashback discounts on a range of Insurance products through our Real Insurance brand
Career development pathways and opportunity to take part in in-house leadership & emotional intelligence workshops
Quarterly award functions and a grand annual conference to recognise our people
Retail discounts e.g. movie tickets, easter show, live shows + more
Morsl market (a fully automated self-serve, food and drink marketplace with a wide variety of meals, snacks and drinks)
Who we are
Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada.
Some of our brands include: Real Insurance, Australian Seniors, New Zealand Seniors, OneChoice, RSPCA Pet Insurance, Kogan Australia, SPCA Pet Insurance, Prime Pet Insurance, North Cover, FiftyUp, Guardian and Choosi.
We are the leading distributor of direct Insurance products in the Australian insurance market.
Since launching into the Financial Services sector in 2007, Greenstone has experienced growth and is known for credible brands, customer-focused values and people-driven work culture.
We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community.
Location
Great central location in Norwest Business Park, Norwest, close to Norwest Metro station and on-site bus access from Parramatta and Blacktown.
Apply Now
If this role interests you, we would love to hear from you
Website: Please remember to discuss your application with your manager and to complete an Internal Application form, which can be found on the Shine hub
If you have any questions or would like any further information about this opportunity, please reach out to our Talent Acquisition Team for more detail.
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