Creative Lead, Lifecycle

OverviewJoin the team redefining how the world experiences design.Hey, g'day, mabuhay, kia ora, ??, hallo, vítejte
Thanks for stopping by.
We know job hunting can be a little time-consuming, and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship campus is in Sydney.
We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide.
But you have choice in where and how you work.
That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.About the roleWe are looking for a Creative Lead for Lifecycle.
Someone who combines deep creative craft with performance, and sees every interaction as a chance to tell a meaningful story.
Reporting to the Executive Creative Director, you'll be responsible for shaping how Canva shows up across the entire customer journey, from onboarding and feature education to re-engagement and loyalty.
Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, all crafted to inspire action, spark connection, and deepen engagement.
You'll lead a cross-functional team of designers and copywriters, collaborating closely with marketing, product, data, and engineering partners.ResponsibilitiesOwn the creative development of Canva's lifecycle campaigns, from idea to executionDeliver bold, personalised campaigns across email, in-app, and beyondBalance magical thinking with data-driven precision to engage new and returning usersBring fresh creative approaches while scaling high-volume productionTranslate lifecycle marketing goals into clear briefs and standout creativeElevate how the Canva brand shows up across our lifecycle channelsPartner with stakeholders to shape strategy and drive creative consistencyLead, mentor, and inspire a multidisciplinary creative teamCreate a safe, inclusive, and high-performing team cultureProvide guidance, feedback, and clarity to ensure creative excellenceBring Canva's brand identity to life through compelling storytelling and craftUse narrative, design, and messaging to drive instant engagementCollaborate with data teams to test, learn, and optimize campaign performanceStay on top of trends and innovations across lifecycle and CRM channelsQualifications10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketingProven success creating effective, high-volume campaigns that balance brand and performanceExperience managing and mentoring creative teamsDeep understanding of customer journeys, audience segmentation, and personalisationExperience working across channels including email, in-app, and pushA strong portfolio that shows excellence in lifecycle storytelling and creative craftConceptual thinker who's also able to execute consistently at scaleComfortable translating strategy and data into smart, creative ideasEmpathetic leader who builds team culture and creative confidenceStrong communicator and collaborator, comfortable working with technical and non-technical teamsCurious, adaptable, and energised by fast-paced environmentsNice to haveExperience working in SaaS, tech, or growth-focused digital brandsFamiliarity with global markets and how to tailor creative by regionAward-winning lifecycle work or creative recognised for performance impactAbout the teamCanva is a world-leading design platform that empowers millions of people to design anything and publish anywhere.
Our mission is to empower the world to design, and we're looking for a creative leader to help us take our lifecycle growth creative to the next level.Canva's in-house creative team is on a mission to make Canva the one of the most locally loved brand in the world.
We work from concept to creation on world-class creative across brand communications, marketing campaigns, editorial content and production.We believe in attracting and nurturing world-class talent with a focus on diversity, community, career development, and doing the best work of our lives.Other informationWe make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture.
When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva, so even if you don't feel like your skills quite match what's listed above – we still want to hear from you
Please note that interviews are conducted virtually.Check out lifeatcanva.com for more info.
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