Creative Lead, Lifecycle

This is a Creative Lead, Lifecycle role with Canva based in Sydney, NSW, AU
== Canva ==

Role Seniority - senior

More about the Creative Lead, Lifecycle role at Canva

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte Thanks for stopping by. We know job hunting can be a little time-consuming, and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.

About the role

We are looking for a Creative Lead for Lifecycle. Someone who combines deep creative craft with performance, and sees every interaction as a chance to tell a meaningful story.

Reporting to the Executive Creative Director, you'll be responsible for shaping how Canva shows up across the entire customer journey, from onboarding and feature education to re-engagement and loyalty. Your work will span high-volume email campaigns, in-app messaging, and other lifecycle touchpoints, all crafted to inspire action, spark connection, and deepen engagement.

You'll lead a cross-functional team of designers and copywriters, collaborating closely with marketing, product, data, and engineering partners.

What you'd be doing in this role

Lead Lifecycle Campaigns

• Own the creative development of Canva's lifecycle campaigns, from idea to execution

• Deliver bold, personalised campaigns across email, in-app, and beyond

• Balance magical thinking with data-driven precision to engage new and returning users

• Bring fresh creative approaches while scaling high-volume production

Creative Strategy & Vision

• Translate lifecycle marketing goals into clear briefs and standout creative

• Elevate how the Canva brand shows up across our lifecycle channels

• Partner with stakeholders to shape strategy and drive creative consistency

Team Culture & Leadership

• Lead, mentor, and inspire a multidisciplinary creative team

• Create a safe, inclusive, and high-performing team culture

• Provide guidance, feedback, and clarity to ensure creative excellence

Design, Storytelling & Performance

• Bring Canva's brand identity to life through compelling storytelling and craft

• Use narrative, design, and messaging to drive instant engagement

• Collaborate with data teams to test, learn, and optimize campaign performance

• Stay on top of trends and innovations across lifecycle and CRM channels

You're probably a match if

• 10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing

• Proven success creating effective, high-volume campaigns that balance brand and performance

• Experience managing and mentoring creative teams

• Deep understanding of customer journeys, audience segmentation, and personalisation

• Experience working across channels including email, in-app, and push

• A strong portfolio that shows excellence in lifecycle storytelling and creative craft

• Conceptual thinker who's also able to execute consistently at scale

• Comfortable translating strategy and data into smart, creative ideas

• Empathetic leader who builds team culture and creative confidence

• Strong communicator and collaborator, comfortable working with technical and non-technical teams

• Curious, adaptable, and energised by fast-paced environments

It's a big plus if

• Experience working in SaaS, tech, or growth-focused digital brands

• Familiarity with global markets and how to tailor creative by region

• Award-winning lifecycle work or creative recognised for performance impact

About the team

Canva is a world-leading design platform that empowers millions of people to design anything and publish anywhere. Our mission is to empower the world to design, and we're looking for a creative leader to help us take our lifecycle growth creative to the next level.

Canva's in-house creative team is on a mission to make Canva the one of the most locally loved brand in the world. We work from concept to creation on world-class creative across brand communications, marketing campaigns, editorial content and production.

We believe in attracting and nurturing world-class talent with a focus on diversity, community, career development, and doing the best work of our lives.

Other stuff to know

We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva, so even if you don't feel like your skills quite match what's listed above – we still want to hear from you

Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Canva team will be there to support your growth.

Please consider applying even if you don't meet 100% of what's outlined

Key Responsibilities

• Leading lifecycle campaigns
• Creative strategy & vision
• Team culture & leadership

Key Strengths

• Creative leadership
• Campaign management
• Team mentorship
• SaaS experience
• Global market familiarity
• Award-winning work

Why Canva is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Canva not with Hatch.

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