Senior Customer Marketing Manager

Who we are
Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.
Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.
The EH Way
At Employment Hero, we're proud of our unique DNA, which we call The EH Way.
We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
We Live by Our Values - we role model our values 100% of the time
We Expect High Performance - we set a high standard and we're not satisfied with being average
This role
As our Senior Customer Marketing Manager, you'll be the driving force behind our global customer advocacy strategy. You'll be responsible for identifying, nurturing, and mobilising our customer advocates, turning them into passionate champions for the Employment Hero brand.
This role is pivotal in connecting customer advocacy to brand building and overall business growth, particularly within our SaaS environment. You'll be a key player in shaping our customer voice and ensuring it resonates throughout our marketing efforts. This is a fantastic opportunity to lead a high-performing team of talented Customer Marketing Specialists, scale a world-class customer advocacy program and make a tangible impact on fuelling our go-to-market efforts.
The right candidate is a self-starter who enjoys working in a fast-paced, collaborative, high-growth environment. They will work across diverse remote-first teams working alongside the CRM, Brand and Content, and PR teams.
Your role will include
Advocacy program ownership -
Design, implement, and manage a comprehensive customer advocacy program, including identifying potential advocates, nurturing relationships, and empowering them to share their positive experiences.
Social proof generation -
Spearhead initiatives to generate online reviews, case studies, testimonials, and other forms of social proof that showcase the value of Employment Hero. This includes managing the entire process, from advocate identification to story capture and asset creation.
Attribution & Analytics -
Own the end-to-end reporting of customer advocacy initiatives against ARR influenced and key metrics, working with technical stakeholders to understand how the program is performing vs your OKRs.
Customer voice champion -
Serve as the primary champion for our customers within the marketing team, ensuring their perspectives are considered in operational communications, marketing strategies and campaigns.
Cross-functional collaboration -
Partner with our Professional Services and Customer Success teams to deliver a world-class customer experience (throughout the implementation process and once they become a customer).
Team leadership & development -
Lead, mentor, and manage a team of Customer Marketing Specialists, fostering a high-performance culture and driving their professional development.
Who you are
To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring
5+ years of relevant marketing experience, including experience leading and managing a team, ideally within a fast-paced B2B SaaS, tech, or startup environment
Proven ability to build rapport and maintain positive relationships with customers, acting as a confident and enthusiastic representative of Employment Hero
Proven experience driving social proof from a customer base of a SaaS product
Expert analytical skills and a data-driven approach to decision-making, with experience developing reporting on campaign effectiveness
Excellent written and verbal communication skills, with a strong ability to collaborate effectively with cross-functional teams and manage stakeholders
Comfortable testing and iterating on campaigns and running A/B tests
A creative problem solver and critical thinker, with great attention to detail
Degree qualified in marketing or a related field (desired)
Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
Able to work independently in a "remote first" work environment and to agreed deadlines
Excellent communication and stakeholder management skills
What we can offer
At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means
You will work remotely, with the flexibility to own your time and impact
You will access cutting-edge tools to amplify your work, knowledge and outputs
You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies
You'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities
At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/
Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
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