Social Media

2 weeks ago

Sydney, New South Wales, Australia Laundy Hotels Full time

Lead social for Laundy Hotels, a proud family hospitality group
- Shape brand presence across Meta, TikTok & more
- Create, edit & manage scroll-stopping content

**Be the digital storyteller behind every remarkable stay.**

As **Social Media & Content Manager** for Laundy Hotels, you'll take the lead on our social channels, crafting scroll-stopping content, overseeing creators, and driving meaningful engagement across our portfolio of iconic venues. With creativity, strategy, and hands-on execution, you'll elevate our digital presence and shape how guests experience our brand online.

**Key Responsibilities**
- **Social Media Strategy**: Own and implement channel plans across Meta, TikTok, and LinkedIn for Laundy Hotels and key venues.
- **Content Planning**: Build and manage always-on content calendars, content pillars, and campaign moments.
- **Creative Execution**: Write compelling copy that upholds brand voice and community guidelines; capture and edit content using CapCut, Premiere Pro, or similar tools when needed.
- **Team & Partner Management**: Brief, coordinate, and QA internal creators, venue teams, and external partners to deliver high-quality, on-brand assets.
- **Campaign Alignment**: Collaborate with Marketing, Operations, and venue teams to align social with campaigns, priorities, and guest experiences.
- **Performance & Insights**: Track, analyse, and report on performance; translate insights into clear recommendations, optimisations, and tests.
- **Brand Governance**: Maintain brand guidelines, asset libraries, approvals, and escalation processes to ensure consistency.
- On-the-Ground Support: Capture and support content at key events and activations when required.

**About You**
You're a natural storyteller with a passion for creating memorable brand moments. You're audience-obsessed, data-curious, and know how to grow channels, shape culture, and turn a great idea into measurable results. You bring energy, creativity, and a proactive mindset to every project, inspiring both your team and our audiences.

**You'll also bring**:

- 3+ years' experience in social media and content management, ideally in hospitality, lifestyle, or retail.
- Strong video editing and design skills (CapCut, Premiere Pro, Canva, or Adobe Suite).
- A proven ability to build and manage social calendars and content pillars.
- Experience briefing and managing content creators, photographers, and videographers.
- Excellent written and verbal communication skills with a sharp eye for tone and detail.
- Confidence in interpreting analytics and using insights to optimise performance.
- A collaborative, flexible approach with the ability to work across diverse teams and stakeholders.

**Why Laundy Hotels?**
Laundy Hotels is a fourth-generation family business with a proud legacy of hospitality. We're passionate about creating memorable guest experiences and elevating the way our venues show up online.
Here's what you can expect:

- A dynamic role where your creativity directly shapes our digital presence.
- The opportunity to work across a portfolio of unique venues and experiences.
- A supportive culture that values initiative, innovation, and collaboration.
- The chance to see your content come to life, engaging thousands of guests every day.

**Ready to make your mark?**

Please note: all short-listed applicants will be required to submit a social media & content pitch as part of the recruitment process.

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