Values Match Manager

**Social & Influencer Values Match Manager**

**Why This Role is Exciting**:

- **Work with the Biggest Names in Beauty**: From **L'Oréal Paris** to **Maybelline** and **Kiehl's**, you'll lead influencer marketing for the world's most iconic beauty brands and categories.
- ** Drive Industry Innovation**: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
- Safeguard the reputation of iconic beauty brands by pioneering influencer vetting and risk management strategies in the ever-evolving social media landscape.

**What You'll Do**:
As the Social and Influencer Values Match Manager for the prestigious L'Oréal Groupe, you will play a pivotal role in activating innovative, high-impact campaigns across L'Oréal's 32 beauty brands - you will be working across all L'Oréal divisions CPD, LUXE, PPD, LDB. You'll collaborate closely with teams to ensure compliance across all influencer activity. You will be the gatekeeper of influencer partnerships, ensuring alignment between influencer values and brand values through a rigorous vetting process. This involves the monitoring of publicly available information to identify potential risks and ensure compliance across all stages of influencer engagement, from scouting and vetting to collaboration and ongoing monitoring. You will work closely with advocacy teams to establish and maintain best practices for Values Match compliance.

**Key Responsibilities**:

- ** Values Match Assessment**: Conduct thorough research and analysis of potential and existing influencer partners, evaluating their social profile, public image, online presence, and past behavior for alignment with L'Oréal's brand values.
- ** Risk Identification & Mitigation**: Proactively identify potential reputational risks associated with influencer partnerships and develop strategies to mitigate those risks.
- ** Compliance Monitoring**: Continuously monitor influencer activity across social media and other platforms to ensure ongoing compliance with Values Match criteria.
- ** Reporting & Analysis**: Generate regular reports on Values Match compliance, identifying trends, potential issues, and areas for improvement. Share insights with relevant stakeholders to inform decision-making.
- ** Collaboration & Training**: Collaborate closely with advocacy teams, legal, PR, and other relevant departments to ensure understanding and adherence to Values Match guidelines. Develop and deliver training programs on Values Match best practices.
- ** Technology & Tool Management**:Oversee the effective and consistent use of technology and tools, such as Traackr, to streamline and optimise the Values Match process.
- ** Stay Up-to-Date**: Remain current on social media trends, influencer marketing best practices, legal requirements and evolving ethical considerations in the digital landscape.

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**Values Match & Risk Assessment**:

- Influencer Vetting & Due Diligence: Conduct thorough vetting of potential and existing influencers, leveraging tools like Traackr, Market View Online, and Brandwatch to assess their public image, online presence, past behavior, and potential risks. Ensure alignment with L'Oréal's brand values and identify any red flags.
- Risk Identification & Mitigation: Proactively identify and assess potential reputational risks associated with influencer partnerships. Develop and implement mitigation strategies to minimize brand exposure
- Ongoing Monitoring: Continuously monitor influencer activity across social media and other platforms to ensure ongoing compliance with Values Match criteria and identify any emerging risks
- Legal & Compliance Support: Collaborate with the legal team to ensure all influencer activities comply with relevant regulations and guidelines (e.g., TGA guidelines). Escalate potential legal issues promptly
- L'Oréal Golden Rules Adherence: Ensure strict adherence to L'Oréal's internal guidelines and policies for influencer partnerships.

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**Process Management & Optimisation**:

- Values Match Process Development: Develop, implement, and continuously refine clear processes and workflows for Values Match assessment, risk mitigation, and ongoing monitoring.
- Technology Integration & Management: Oversee the effective utilisation of technology and tools, such as Traackr, Market View Online, and Brandwatch, to streamline and optimize the Values Match process. Train team members on proper tool usage.
- Data Analysis & Reporting: Analyse data from various sources (e.g., influencer profiles, social listening tools) to identify trends, patterns, and potential risks. Generate reports on Values Match compliance and key findings.

**Communication & Collaboration**:

- Cross-Functional Collaboration: Collaborate closely with WPP Beauty Tech Lab teams, legal, and other relevant departments to ensure understanding and adherence to Values Match guidelines.
- Training & Education: De