Digital Marketing Performance Specialist

About us

To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customers creative and innovate products and services.

Our Digital Marketing Centre of Excellence delivers rich, digital experiences that acknowledge customers' choice and are relevant to their diverse and evolving needs. Within this Centre of Excellence sit a team of Digital Marketing Specialists who proactively use data-driven approaches across digital channels and new technologies, constantly seeking to improve and personalise our user's experience.

About the role

We currently have an exciting 12-month fixed term opportunity for a Digital Marketing Performance Specialist to deliver growth and maximise performance. Working on a new portfolio for innovative digital home loan products using paid digital as well as Conversion Rate Optimisation (CRO) to maximise performance and increase commercial returns. You will be seeking experimentation opportunities to improve performance and optimise user experience via a data-driven approach, leveraging testing frameworks and actionable insights.

In this role you'll have end-to-end ownership of digital activity, both always on and campaigns, from strategy to execution including brief responses, channel implementation, ongoing optimisation, and performance reporting. You will use paid digital to drive performance, and an experimentation and testing mindset to deliver growth and personalisation. As the bank moves towards more digital innovation this new role will provide you with opportunities to be visible, to influence, and make an impact.

As the Digital Marketing Performance Specialist, you'll get to:
Devise, implement, and optimise effective digital marketing activity in line with primary objectives and clearly defined metrics of success
Measure, track, and interpret performance trends from digital marketing activity to identify opportunities for improvement, to drive sales, improve customer experience, and increase awareness where relevant
Liaise with stakeholders and external partners to build best-in-class digital strategies and industry best practice, including measurement studies and the development of made-for-digital creatives
Use the concepts of A/B multivariate testing and personalisation to optimise user experience on sites to drive conversion rate
Identify strategies to continually improving user experience (UX) to drive digital sales

Join a small, tight-knit team that work collaboratively to support each other, emphasising the need to grow and continuously improve.

Ideally, this role will be based in one of our main office locations in Sydney, Adelaide, Melbourne, or Bendigo for the days that you're in the office, noting that hybrid ways of working are core to how we operate today. We are also open to the role being either full time or part time four days per week, so talk to us about what flexibility looks like to you.

About you

We are looking for someone with a growth mindset and the genuine desire to learn new skills, plus:
Hands-on experience with a range of paid digital advertising (agency, in-house advertiser, or publisher side), across key channels (paid social, paid search, digital video, display, retargeting, and affiliates)
A track record of executing paid digital activity to drive customer acquisition and optimising return on investment
Ability to turn data into actionable insights to drive measurable outcomes (KPIs), leveraging data visualisation and critical thinking to solve problems effectively
Effective skills in anticipating, planning, leading, and implementing change that is responsive to customer/stakeholder needs
High proficiency with Google (Google Ads) and Meta (Facebook Ads) products
Strong analytical and financial acumen with the ability to provide actionable insights
A highly collaborative style with the ability to engage with a diverse range of stakeholders

What we offer

There's so much more to a career with Bendigo and Adelaide Bank than just banking.

Working with us opens the door to a whole lot more than a fee free account. Get real benefits, work life balance and flexibility. A career with Bendigo and Adelaide Bank will see you become part of the team, your contribution will be valued, and you'll get all the assistance you need to reach your full potential.

Bring your brilliant mind and we'll help you take your learning to the next level with on-the-job training and external development opportunities - we want you to shine. After all, YOU are the difference that makes us the better big bank.

Be quick to apply Applications will be reviewed as they are received and may close before the listed closing date. If you're excited to be part of an organisation with strong values and a community focus - then this could be the role for you

It is a condition of employment with the Bank that you are fully vaccinated against COVID-19, unless you have a medical contraindication or acute illness which pr