Digital Platforms Manager

1 week ago

Australia Lite N' Easy Full time

**Introduction**:
Are you ready to be part of something bigger? At Lite n' Easy, we're not just about meals, we're about transforming lives through better eating habits. We make it effortless for Aussies to embrace healthier choices, whether they're on a weight loss journey or simply aiming to maintain a balanced lifestyle. As a team, we pour our passion into crafting meals that are not only nutritious but also bursting with flavour.
What's in it for you?
**Supportive Environment**: Work alongside passionate individuals in our Banyo, Brisbane office.

**Benefits**: Secure onsite parking, product discounts and access to our free onsite gym.
**Meaningful Work**: Help provide delicious, healthy meals to time-strapped individuals and those dedicated to wellness.
**Opportunities**: Professional growth within a supportive and innovative team
**WFH**: 2 Days after 6 months probation
**Description**:
**The role**:
We're expanding our Marketing Team and are looking for an experienced Digital Platforms Manager to oversee our website and customer apps, ensuring a seamless and optimised customer experience that drives conversions and customer retention.
**Key Responsibilities**:

- Oversee the daily management of Lite n' Easy's website and customer app, ensuring that they deliver excellent user experiences and support marketing objectives.
- Act as the central liaison between marketing, creative and development teams to ensure projects are executed on time, on brand and meet business goals.
- Ensure all website and app content aligns with the Lite n' Easy brand, maintaining consistency in messaging and customer interactions across digital platforms.
- Implement a data-driven, test-and-learn approach to continually enhance website and app performance.
- Use customer insights to refine the user journey, driving sales conversions and boosting retention.
- Oversee quality assurance processes, ensuring functionality, accuracy, and customer satisfaction across platforms

**Requirements**:

- 10+ years of experience managing digital platforms, including websites and customer apps.
- A solid understanding of UX/UI design, content management systems (CMS) and app development.
- Expertise in maintaining on-brand messaging and content consistency across platforms.
- Strong collaboration skills with marketing as well as develop teams to align on project goals and brand vision.
- A data-driven approach to performance analysis with a test-and-learn methodology to drive ongoing optimisation.
- Ability to analyse and report on sales metrics, customer engagement and conversion rates to identifying opportunities for improvement.
- Proficiency in recognising risks, managing timelines, and communicating effectively with senior leadership.
- Hands-on experience with website analytics (GA4 and / or Insightech), Google Tag Manager, Looker Studio, and Tableau.
- A strong understanding of SEO and CRO strategies.
- Experience in app development or management within an eCommerce or B2C business.
- A passion for data-driven decision-making to drive business outcomes.

**How to Apply**:
Join us in helping Australians to live healthier, happier lives
**Skills and Experiences**:

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