B2B Marketing Manager
5 days ago
B2B Marketing Manager
Eightcap is a globally recognised CFD broker, founded in Melbourne, in 2009. The brand is known as an innovative online trading provider dedicated to empowering smarter trading through exceptional tools and insights. Headquartered in Melbourne, with a global presence spanning the UK, Bulgaria, Guatemala, Cyprus, and beyond, we pride ourselves on delivering excellence to our clients and partners.
We are seeking a highly experienced B2B Marketing Manager to lead our efforts in spearheading the development of our home brand simulated trading offering, through PropTradeTech and support global partnerships with marketing activities. As a Melbourne-based professional, you'll work closely with in-house marketing teams and external stakeholders, blending creativity with strategic execution. Your expertise in B2B marketing and brand development will help position our home brands as market leaders in the trading space.
Key Responsibilities
- Develop marketing strategy for home brands. Refine marketing strategy based on data.
- Execute content to support marketing strategy (ongoing)
- Champion simulated trading brands internally, ensuring alignment and understanding across teams.
- Leverage appropriate channels to drive each brand.
- Review effectiveness of each campaign and utilize performance analytics to determine how to improve the impact.
- Collaborate with design and tech teams to optimise the user experience for home brands, driving improved conversion rates.
- Regularly report on website performance and marketing campaign success metrics, with actionable insights.
- Lead internal education sessions to build awareness and knowledge of simulated trading across the business.
- Develop and maintain cross-functional relationships to ensure seamless coordination across teams and global locations.
Who are you?
- 7+ years of experience in marketing, ideally within the financial sector or a related industry. Having B2B experience is essential but this role will be a blend of B2C and B2B.
- Proven experience in brand development and overseeing successful end-to-end campaigns.
- Proven ability to drive own work and take initiative for outcomes.
- Exceptional organisational skills and the ability to manage multiple projects and deadlines.
- Excited to work in a highly-collaborative, in-office environment.
- You will work with multiple brands and business owners and will require superb stakeholder management and communication skills.
- An ability to understand, communicate and consistently implement a brand's key values and identity
- An interest in or personal experience in trading, FX or general finance
Why Eightcap?
- Ongoing investment in your career development
- Wellness and lifestyle perks like monthly corporate massages
- Parental leave
- Hybrid working
- Staff referral bonus program
- Employee-purchased leave
- Perkbox reward and recognition
- Study assistance
- Dogs in the office
- Annual flu vaccinations
- Multicultural environment
- Complimentary fruit and snacks
- A dynamic and collaborative team culture
- Great CBD location with easy access to public transport
- Regular social activities
Are you interested in this opportunity but don't meet every requirement? Eightcap endeavours to create an inclusive and diverse workforce by offering an opportunity for the right people and so we encourage you to apply.
We respectfully ask that no recruiters contact anyone at Eightcap regarding this role
This role is an on-site role, based at the Melbourne Office.
Job ID 113
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