Digital Performance Marketing Manager

7 days ago

Sydney, New South Wales, Australia Jivaro Full time

Join an Australian Born Ecommerce Fashion Brand as their Digital Guru
- Drive new customer acquisition through data-led marketing strategies
- Work closely with agencies to optimise performance.

We're looking for a data-driven **Digital Performance Marketing Manager** to lead and scale our clients global new customer acquisition strategy across all paid media channels. Reporting to the **Head of Digital & eCommerce**, this role will work closely with our clients external media buying agency and internal marketing teams to optimise digital advertising performance and drive growth.

**Key Responsibilities**
- Partner with an external media agency to scale and improve digital advertising across **paid social, PPC, display, affiliate, and programmatic channels**.
- Drive **new customer acquisition** through innovative and data-led marketing strategies.
- Identify and implement opportunities to expand advertising effectiveness beyond existing channels.
- Develop and execute a **performance marketing funnel** with a strategic channel mix.
- Collaborate with the **Head of Brand** to craft compelling, high-performing ad creatives.
- Manage international and seasonal advertising campaigns, ensuring market relevance.
- Continuously refine the **new customer acquisition strategy** and optimise ad spend based on performance insights.
- Conduct audits and cost-benefit analyses of media partners, agencies, and SEO strategies.
- Produce **monthly reports** summarizing key performance metrics, insights, and recommendations.
- Oversee day-to-day **affiliate marketing operations** (excluding influencers), ensuring ongoing optimisation

**About You**
- 5+ years of experience in digital advertising strategy within a consumer-facing digital business or agency side.
- Strong understanding of customer prospecting, lead nurturing, and data-driven marketing.
- Experience in content marketing, campaign optimisation, and performance analysis.
- Analytical mindset with expertise in insights, reporting, and budget optimisation.
- Highly organised, proactive, and adaptable in a fast-paced environment.
- Excellent copywriting and communication skills with the ability to collaborate across teams.

**If you thrive in a fast-growing, high-impact role and are eager to drive digital marketing success, we'd love to hear from you

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