Brand Marketing Manager

4 days ago

Brisbane, Queensland, Australia Forwood Safety Full time

As Brand Marketing Manager, you will elevate Forwood's presence as the trusted authority and category leader in fatality prevention software—amplifying our story, credibility, and reputation across the markets we serve. In this pivotal role, you'll shape how Forwood is perceived by ideal customers, ensuring our value is clearly communicated, deeply understood, and widely recognized.

You'll lead our expanding brand marketing team and own the brand budget. Your mission: ensure every target customer knows who we are, what we do, and why we're the best in our category. You'll work closely with Demand Generation and Product Marketing to connect brand storytelling directly to pipeline growth and demand creation.

You'll execute our brand strategy—defining our point of view and manifesto, and delivering high-impact, locally relevant campaigns across channels like video, podcasts, events, webinars, and PR. You'll also amplify the founder brand of our CEO, Steve Wood, turning his passion and our customer success stories into content that deeply resonates with our audience.

**Main Responsibilities**
- Develop and execute Forwood's brand strategy, manifesto, and point of view.
- Lead brand awareness campaigns across video, podcasts, PR, communities, events, webinars, roundtables, and social channels.
- Identify and secure high impact speaking, media, PR, and partnership opportunities including managing Forwood's annual industry conference strategy and calendar.
- Craft compelling narratives that showcase Forwood's vision, customer success, and market leadership.
- Amplify the voice of our founder and executive team—especially Steve—through strategic thought leadership.
- Partner with Product, Sales, and Customer Success to surface and share powerful customer stories and proof points.
- Maintain brand consistency across all channels, assets, and messaging.
- Track brand awareness, perception, and share of voice within our target industries.
- Collaborate with Demand Generation to align brand storytelling with pipeline growth and revenue outcomes.

**Key Requirements**
- 8+ years in B2B marketing, with 3+ years focused on brand strategy, storytelling, or thought leadership.
- Proven experience building and scaling brand programs that elevate awareness and market credibility.
- Exceptional writing and storytelling skills, with a strong sense of narrative, tone, and voice.
- Comfortable turning abstract ideas and founder vision into compelling campaigns and content.
- Familiarity with brand-building tactics including podcasts, video series, PR, and executive amplification.
- Experience working in or with complex industries such as mining, construction, utilities, or safety.
- Strong project management skills and ability to operate in a fast-paced, cross functional environment.
- Background in brand, PR, journalism, editorial, or creative content strategy.
- Experience supporting global brand efforts across multiple geographies.
- Familiarity with brand health metrics, sentiment tracking, and brand surveys.
- Passion for amplifying founder voices and working closely with executive leadership.
- Understanding of industrial buyers, field environments, and safety-critical contexts.

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