Marketing Specialist/Market Planning officer/Marketing Manager

2 weeks ago

Dandenong, Victoria, Australia BHL Direct Full time US$75,000 - US$90,000 per year

Responsibilities

Developing and executing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and support business growth in the caravan industry. This role involves content creation, advertising strategy, website management, market analysis, and the design of both digital and traditional marketing campaigns. The Marketing Specialist will play a crucial role in identifying market opportunities and advising on strategies to promote our products and services effectively.

Main Duties

· Develop and implement marketing strategies that align with sales objectives to enhance brand awareness and customer engagement across all digital and traditional channels.

· Advise management on marketing and advertising strategies to reach target markets and promote the company's goods and services effectively.

· Develop engaging and relevant content for the company's website, social media platforms, blog, email marketing, and other digital channels to promote caravan products, services, and special offers.

· Conduct market research to identify new opportunities, customer preferences, and industry trends, and use the insights to refine marketing strategies.

· Develop and enforce strict branding guidelines across all marketing materials, ensuring consistency in design, messaging, and tone across digital and print platforms.

· Plan, execute, and monitor advertising campaigns across various platforms (e.g., Google Ads, social media ads, print) to support sales and promotional objectives.

· Work closely with other departments, including sales and customer service, as well as external partners (e.g., campgrounds, outdoor gear brands) to create joint marketing initiatives and cross-promotions within time and budget constraints.

· Track, analyze, and report on advertising performance across digital channels, making recommendations for improvements.

Skill Base

Qualifications

Qualifications & Skills:

  • Bachelor's degree in Literature, Marketing, Communications, Business, or a related field.

Essential Skills

  • Proven experience in marketing strategy development, content creation, and digital marketing.
  • Strong proficiency in WordPress, website management, and SEO best practices.
  • Experience with social media platforms, digital advertising, and email marketing.
  • Strong analytical skills to interpret data, predict trends, and measure campaign effectiveness.
  • Excellent communication and interpersonal skills to advise executives and collaborate with clients.
  • Ability to manage multiple projects simultaneously, with strong attention to detail and organizational skills.
  • Creative thinking and problem-solving ability, with a passion for the caravan industry.

Job Type: Full-time

Pay: $75,000.00 – $90,000.00 per year

Education:

  • Bachelor Degree (Preferred)

Experience:

  • marketing: 4 years (Preferred)

Work Location: In person

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