Brand Manager- Food

4 days ago

Brisbane, Queensland, Australia Sindorf Marsh Full time $90,000 - $120,000 per year

The Company

My client is a multinational FMCG company. They are very established in all major retail and many households as well as manufacturing and are now looking for a Brand Manager - Foodservice. Based in inner Brisbane and reporting to the Executive Manager Foodservice, you will play a lead role in executing the growth plans for the baking ingredients portfolio across Australia and New Zealand in foodservice and food manufacturing channels.

Main purpose

Provide direction and management to ensure sustainable marketing and business growth plans for the B2B portfolio across Australia and New Zealand in foodservice and industrial channels.

Providing management and execution to ensure sustainable profitability through portfolio management, development and refinement initiatives for the company in Australia and New Zealand.

Develop and manage the digital presence across web and social media platforms.

Effective management of the advertising and marketing investment and processes.

Key Responsibilities

Communication Planning and Execution: Management of brand and communication plans to aligned KPIs. Development and execution of foodservice and industrial communication plans that support distributor ranging and target audience awareness across multi-faceted communication platforms for the portfolio. Including the co-ordination of participation in regional and national trade events.

Development and Management of the Always on Digital Presence: Develop & implement content plans across ANZ. Segment, develop and monitor content execution, SEO rankings, blog attraction, EDM engagement and social media exposure. Brief/develop and execute engaging, timely and relevant content. Execute SEM, blog, EDM and social media prospecting to achieve communication plan goals.

NPD & Project Management: Leadership of the NPD process for business projects. Facilitating collaboration on projects to ensure projects are gated on-time with all the necessary supporting materials. Overseeing that projects are delivered with clear objectives and KPIs.

You will have a demonstrated knowledge and experience of:

* 2 years' relevant marketing experience within B2B, ideally foodservice

* Tertiary qualifications in marketing/digital communications

* Strong project management skills and knowledge of NPD stage gate principles in a fast-paced environment.

* Experience in delivering 1 - 3-year brand plan, managed through to execution

* Experience in using Canva/Adobe tools for creating assets along with managing EDM platforms, social media scheduling and integrating our CRM database

* Exposure to agency environments: creative & media

* Experience working collaboratively with teams

* Strong and confident communicator – written and verbal – with both internal and external stakeholders

* Self-led, highly organised, team player with attention to detail

This is a great opportunity to join this premium food company. A competitive salary is available for the successful applicant. The role has the potential to work 2 days from home and 2 in the office, like everyone else in the business. We are open to candidates that are based in either Brisbane or the Sunshine Coast.

Sound interesting? Then please send your resume (in word format only) via Seek. For more information contact Robbert Sindorf

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