Marketing & Content Coordinator

ABOUT US:

For over a decade, our team at iconic venue THE BEAST has been serving up burgers, booze and good times to Brunswick East and beyond. An exciting opportunity awaits for a creative Marketing & Content Creator to join our crew to amplify our online presence, grow our community and have heaps of fun, too.

You'll be collaborating with our Venue Manager and crew on upcoming campaigns, spruiking exciting new food and beverage offerings and hallmark events, like our annual Chilli Eating Championship and more.

This is a part-time role, with a provision of 20+ hours per week reporting to the Venue Manager. The role is on a 3 month probationary basis with a contract on the cards for the right person. You'll be working alongside our team in our Brunswick East venue.

If you're a foodie, this is the gig for you (tasting burgers and cocktails are part of your KPI'S). Think you've got the goods? Reach out. We can't wait to meet our next promotional god, who's frankly, our kind of weird. 

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PRE REQS:

• Minimum 2+ years experience in marketing, social, digital or copywriting focused gig.
• Prior hospo experience / knowledge is a plus.
• You'll need to supply own equipment to work on (laptop, phone – with a decent camera).
• Prior experience with CMS, Mailchimp + content management tools.
• Basic knowledge of Adobe Creative Suite.
• Proven examples creating engaging content for social platforms.
• Experience optimising paid social advertising campaigns.

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KEY RESPONSIBILITY AREAS:

Engagement & Community

• Driving the brand's marketing strategy and creative campaigns celebrating upcoming events and collaborations.
• Capturing the heart, soul and voice of the Beast; crafting punchy copy and creating engaging content to match across the Beast's digital platforms. This includes all digital and social channels, with a focus on Instagram and Tik Tok.
• Nurturing the Beast's loyal customer base and growing our audience through newsletters, rewards and initiatives.

Amplification

• Ensuring sure all marketing activity is cost-effective, reaching the right people, and translating into ROI in the venue.

Activations

• Leading plans for upcoming campaigns and events. We're interested in original ideas that are ambitious, wild and weird. Go large.
• You'll need to have an eye on current trends and activations across the hospitality and beverage industry, as well as the general marketing landscape.

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TASKS:

• Delivering a marketing strategy aligned to the Beast's brand and voice, with positivity, community and good times at the core.
• Creating engaging and relevant social media content across Beast's digital and social platforms, with a particular focus on Instagram and Tik Tok. Punchy copywriting is a must.
• Community management, monitoring & responding to all incoming customer enquiries and reviews within set turnaround times.
• Briefing freelancers (graphic design, photography, video) and managing outputs and deadlines.
• Coordinating paid advertising campaigns including writing radio scripts and organising print media.
• Coordinating in-venue + POS collateral including menus, signage and printing.
• Setting up paid social media campaigns, optimising for ROI and engagement. Yee-ha.
• Managing all owned digital assetsincluding the Beast's website, social platforms, Google Business, review platforms to ensure all information is updated.
• Compiling a regular newsletter to our Beast fanbase with the good stuff
• Provide monthly reporting on marketing activities, analytics insights and ROI.
• Maintaining relationships with media and looking for new press opportunities.
• Organising creative assets, filing all videos, photos, contacts and other important assets in a way that can be easily accessed by the team. 
  
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