Digital Marketing Manager

12 hours ago

Malvern East, Victoria, Australia High Quality Jewellers Full time $90,000 - $120,000 per year

Would you like a role that gives you the autonomy and freedom to do what you know will work?

Micheli Jewellery is seeking a strategic and analytical Digital Marketing Specialist to drive growth through smart campaign strategy, performance optimisation, and hands-on paid advertising management.

About Micheli Jewellery

At Micheli Jewellery, we craft more than fine jewellery, we craft experiences.

Family-owned and renowned for custom engagement rings, remodels, and bespoke design, our values of honesty, integrity, and trust are at the heart of everything we do.

We're expanding nationally with new boutiques and a full in-house creative team — and we're looking for a strategic, analytical, and results-driven Digital Marketing Specialist to elevate our campaigns and drive measurable growth.


About the Role

This role is about turning great content into measurable results.

You'll manage and optimise digital campaigns across Meta, Google, and other key platforms — ensuring every dollar and every impression delivers growth.

You won't be creating content day-to-day — we already have a full-time photographer and creative team.

Instead, you'll plan, execute, and refine campaigns using analytics and data insights to continually improve performance.

If you love data, optimisation, and digital strategy, this is the role for you.


Key Responsibilities
  • Campaign Strategy & Execution – Build and manage campaigns across Meta, Google, YouTube, Pinterest & TikTok.
  • Paid Advertising Specialist – Own all paid media: targeting, budgets, A/B testing & ROAS optimisation.
  • Performance Optimisation – Analyse & fine-tune campaigns to improve CTR, CPC, CPA & conversion performance.
  • Analytics & Reporting – Track results in Excel, translating data into actionable insights.
  • Funnel Management – Create digital funnels across awareness, consideration & conversion stages.
  • Platform Mastery – Stay ahead of algorithm updates and new digital tools.
  • Ad Copy & Creative Direction – Guide our in-house creative team to produce top-performing ad assets.
  • Shopify Website Management – Use your Shopify experience to build and optimise product and campaign pages for conversions.
  • Budget Management – Plan and track spend across all platforms to maximise ROI.
  • Market & Competitor Insights – Analyse market trends and competitor activity to spot new opportunities.

About You
  • 3+ years' experience managing Meta & Google Ads campaigns.
  • Strong understanding of marketing funnels, attribution & audience segmentation.
  • Advanced knowledge of GA4, Meta Ads Manager & Google Ads.
  • Highly confident analysing data (CTR, ROAS, CPA, conversion rates).
  • Skilled in Excel/Google Sheets (formulas, pivot tables, reporting).
  • Proactive, analytical, and continuously testing and refining.
  • Experience collaborating with creative teams to align content with campaign goals.

Bonus (not essential):

  • Experience in luxury, fashion, or jewellery marketing.
  • Familiarity with Shopify, HubSpot or CRM integrations.

Why Join Micheli?
  • Competitive salary + performance incentives
  • Professional development & ongoing training
  • Work with a fast-growing luxury brand & high-quality creative assets
  • Jewellery education (diamonds, gemstones, precious metals)
  • Supportive, collaborative culture built on trust

If you're ready to own digital performance, drive real business growth, and join a creative, values-driven team — we'd love to hear from you.

Apply now to join the Micheli Jewellery journey.

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