Retail Marketing Manager, Lifestyle

LUXASIA is the leading and largest beauty & lifestyle omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Overall Role Purpose:

The Retail Marketing Manager is responsible for driving the development and execution of marketing strategies that enhance brand visibility, customer engagement, and sales performance across boutique and pop-up retail formats. This role combines operational marketing execution with commercial accountability, including ownership of the brand P&L in Australia. The ideal candidate will be a hands-on marketer with strong retail instincts, commercial acumen, and the ability to collaborate across functions and with brand partners.

Key Roles & Responsibilities:

Commercial & Campaign Planning

• Lead and drive annual and quarterly commercial planning process, ensuring marketing activities are aligned with sales targets and brand priorities.
• Lead the planning and execution of four major retail campaigns per year, from concept to implementation, including budget management, timelines, and performance analysis.

Retail Activation & Communication

• Serve as the primary liaison for boutiques and pop-ups, ensuring timely communication of campaign details and marketing initiatives.
• Partner with Visual Merchandising teams to ensure in-store presentation aligns with campaign objectives and enhances customer experience.
• Develop and implement Local Area Marketing (LAM) initiatives to drive foot traffic and community engagement

Brand & Ecommerce Management

• Localize global marketing calendars for the Australian market across online and offline channels.
• Collaborate with ecommerce (LEAP) teams on assortment strategy, promotions, and digital campaigns.
• Engage with brand partners to align on new launches, assortment planning, and store incentives.

Performance & Reporting

• Track and report on campaign performance, sales impact, and marketing ROI to HQ and brand partners.
• Review store staff incentives and performance against targets.

Operational Support

• Liaise with contractors, malls, and brand teams on boutique and pop-up setup and design.
• Inventory Management - Partner with supply chain and demand planning teams to manage inventory and stock ordering.
• After Sales Service & Customer Management - Coordinate after-sales repair services with local vendors in line with brand standards.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 3+ years of experience in retail marketing preferably within premium or luxury lifestyle brands
• Strong commercial awareness and ability to link marketing activity to business outcomes.
• Proven experience managing campaigns end-to-end in a retail or luxury environment.
• Excellent written and verbal communication skills.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Experience in visual merchandising and/or local area marketing is highly desirable.

Working Conditions:

Office anchor days; Monday, Tuesday and Friday. 1 day a week WFH (Wednesday or Thursday) with approval from line manager

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Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let's grow together.

Championing Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page. If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note To Staffing Agencies
Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding