Creative Lead Copy

1 week ago

Melbourne, Victoria, Australia Origin Energy Full time $90,000 - $120,000 per year
  • Newly created role
  • Craft best in class results-driven creative campaigns
  • Melbourne based
About the Role:Key Responsibilities:
  • Lead internal advertising efforts, bring ideas to the table and shaping messaging across all platforms to ensure clear, consistent, and compelling comms.
  • Collaborate with external agencies and internal teams to develop and execute high-impact, creative campaigns that align with business objectives.
  • Champion the enterprise Tone of Voice, ensuring it's applied consistently across all advertising and customer-facing content.
  • Collaborate with our content teams to drive compelling sales focussed 1:1 comms
  • Write and oversee engaging campaign copy across digital, print, and social channels, balancing creativity with performance goals.
  • Use data and insights to evaluate creative effectiveness, refining messaging to improve engagement, conversion, and overall campaign performance.
  • Mentor and guide a small creative team, supporting their development and fostering a collaborative, high-performing environment.
  • Drive creative thinking across the organisation, through more than advertising.
About You:
  • Brings a strong foundation in advertising or internal creative roles, with experience leading teams in dynamic, matrixed environments.
  • Proven ability to deliver end-to-end campaigns that drive measurable results.
  • Skilled writer who crafts clear, engaging, and purpose-driven content across multiple platforms.
  • Comfortable using data and insights to inform and optimise creative solutions.
  • Experienced collaborating with marketing, acquisition, and cross-functional teams.
  • Excellent communicator with a keen eye for detail and openness to feedback.

Origin Energy

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