Marketing Technology Manager

Job description

Agency Department of Tourism and Hospitality Work unit Tourism NT

Job title Marketing Technology Manager Designation Administrative Officer 7

Job type Full time Duration Ongoing

Salary $113,938 - $122,574 Location Alice Springs or Darwin

Position number 33606 RTF Closing 11/09/2025

Contact officer Gemma Whelan, Director Digital Marketing and Data on or

About the agency

Apply online

APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR TERTIARY

QUALIFICATIONS.

Information for applicants – inclusion and diversity and Special Measures recruitment plans

The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates people

with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment process or job, please

discuss this with the contact officer. For more information about applying for this position and the merit process, go to the OCPE

website.

Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures plans, go to the

OCPE website.

Primary objective

The Marketing Technology Manager will oversee and manage Tourism NT's marketing technologies, ensuring high return-on-investment

and enabling optimal use of data and technology to drive media effectiveness and deliver strategies that meet marketing and business

objectives.

Context statement

The Digital Marketing and Data Services team at Tourism NT has a mission to maintain and provide the most advanced and useful digital

marketing infrastructure to meet operational and strategic objectives, whilst delivering expertise in digital and data strategy, excellence in

service delivery and compliance with cyber security and data protection regulations.

Key duties and responsibilities

1. Provide strategic direction on Tourism NT's marketing technologies, monitoring their functionality and performance against key

indicators and return on investment and advising of new technologies and practices to ensure Tourism NT is delivering excellence.

2. Drive and implement Tourism NT's first-party data strategy, including managing data partnerships, working closely with key internal

and external stakeholders.

3. Deliver actionable insights and sophistication in web analytics, data integration, API development, attribution modelling, audience

targeting and segmentation.

4. Manage and implement data governance policies and procedures utilising the most up-to-date data privacy regulations aligned with

that of the Northern Territory Government and national and global legislation.

5. Lead the development and implementation of Tourism NT's customer data platform and marketing automation platform, for EDM

delivery, and identify new opportunities to leverage the technologies.

1. Create a marketing-led customer data and analytics strategy to provide a single view of audiences across channels.
2. Procurement and contract management of small to large technology platform contracts
3. Manage and lead by demonstrating excellence in communication, motivation, management of conflicting priorities and problem

solving.

Selection criteria

Essential

1. A minimum of 3 years' experience in a similar role.

2. Skills in and an in-depth technical and strategic knowledge of marketing automation platforms, customer data platforms, data analytics

platforms, data storage solutions, tag management systems, demand-side platforms, server-side platforms and data integration

solutions.

1. Experience in data governance and management, with knowledge of national and international data privacy laws and regulations.
2. Leadership and people management skills.
3. Experience in developing and delivering digital marketing or digital technology strategic programs
4. Ability to manage budgets, timelines and the completion of projects against key performance indicators and business objectives.
5. Experience in on-boarding new technology platforms, working closely with implementation partners and ensuring a seamless process

with minimal downtime and high adoption rates.

8. Ability to leverage data and technology to drive optimisation, measure return on investment, and enhance media and marketing

effectiveness.

9. Strong communication skills with the ability to engage and form close-working relationships with internal and external stakeholders

at all levels.

Desirable

1. Bachelor's degree in Computer Science, Math, Statistics, Economics, Business, Marketing or other quantitative discipline.

2. Experience working in media and/or digital marketing agencies in the performance, technology and development space is desirable.