Digital Sales Development Lead

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Overview: The Digital Sales Development team plays a pivotal role in guiding and influencing customers as they embark on their digital transformation journey. Our mission is to create a world-class engagement experience, enabling customers to make informed decisions in the early stages of their transformation. The team is instrumental in building and nurturing a pipeline of sales opportunities, fostering incremental revenue in alignment with the Sales and Marketing teams. The focus is on attracting net new name accounts and nurturing incoming leads into qualified opportunities. We are committed to driving digital and high-quality engagement with potential customers, ensuring superior customer experiences.

Role and Responsibilities:

As a Digital Lead Development Associate, your primary focus will be on qualifying and nurturing inbound demand, expanding SAP's Cloud ERP & LoB footprint across various industries, alongside SAP & Partners resources and Customers.

Key Responsibilities and Tasks:

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2. Pipeline Development:

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2. • Inbound Lead Qualification: Work with incoming leads, leveraging strategic methodologies to qualify and nurture them into actionable sales opportunities.
   • Lead Progression: Nurture leads received through various inbound demand generation channels, ensuring stalled pipelines are effectively advanced.

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2. Customer Engagement:

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2. • Digital Interaction: Execute digital engagement strategies to ensure high-quality interactions with potential customers.
   • Superior Experience Delivery: Focus on delivering exceptional customer experiences that build trust and foster long-term relationships.

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2. Collaboration:

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2. • Cross-functional Cooperation: Collaborate effectively with Corporate Marketing, Field Marketing, Solution Specialists, and Account Executives to optimize customer engagement strategies.
   • Territory Planning: Participate in territory and account planning to support and enhance team strategies, ensuring comprehensive market coverage.

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2. Continuous Improvement:

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2. • Feedback Loop: Regularly review lead progression, providing insightful feedback to Marketing regarding campaign effectiveness, utilizing standard procedures and reports.

Training & Enablement:

• Support initiatives that enhance demand generation and product/solution proficiency.
• Participate in professional development, including classroom and virtual learning opportunities, and mentor-led activities to boost skills and capabilities.

Experience and Language Requirements:

• 1 to 2 years of experience in a Demand Generation or Inside or Outbound Sales environment, with a strong emphasis on inbound lead handling.
• Preferably with a background in digital engagements and remote high-volume, customer-facing activities.
• Experience in handling CRM/Contact Management Systems that support inbound strategies.
• Bachelor's degree or equivalent business experience preferred.

 This role is situated within the Digital Hub, offering a dynamic work environment. This position serves as a pipeline for future sales roles, providing growth and advancement opportunities within the organization

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Graduate  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid