Retail & Brand Experience Manager

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We're evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

In this pivotal role, you will lead marketing initiatives, foster strong retailer relationships, and drive commercial outcomes that enhance the value and performance of the centre. Working closely with national and regional teams, you'll execute brand campaigns, digital activations, and localised marketing strategies that support retailer success and improve customer experience.

Please note this a 12month fixed term contract ending 7th August 2026

Key Responsibilities:

• Deliver and execute the centre's marketing and brand strategy in alignment with the Vision Strategy Action Plan (VSA).
• Build strong relationships with retailers, supporting business growth through tailored marketing initiatives.
• Plan and manage campaigns, activations, and events that drive traffic, sales, and brand awareness.
• Oversee retailer communications, onboarding, and compliance with lease agreements.
• Collaborate with operations teams to maintain high presentation standards and improve centre operations.
• Manage budgets, reporting, and financial processes, including marketing spend and retail media income opportunities.
• Leverage data, insights, and customer research to inform strategy and measure ROI.

What We're Looking For:

• Proven marketing experience in retail, property, or brand environments.
• Strong relationship-building skills with the ability to partner effectively with retailers and stakeholders.
• Strategic thinking with a results-driven mindset.
• Solid understanding of consumer insights, marketing frameworks, and digital channels.
• Strong financial acumen and experience managing budgets.
• Excellent communication, project management, and organisational skills.
• Tertiary qualification in marketing, communications, or related field (desirable).

Why Join Us?

You'll be part of a collaborative and innovative team, working in a dynamic retail environment where your ideas can directly influence the success of both retailers and the centre. We value creativity, commercial thinking, and a customer-first approach.

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you'd like to speak to someone to understand what it's like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email:

Phone: (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.