Financial Controller – High-Growth Ecommerce Brand
2 weeks ago
Financial Controller – High-Growth Ecommerce Brand
A scaling ecommerce brand is looking for its first internal finance hire - a Financial Controller who can build structure, commercial clarity, and financial confidence during a period of rapid growth.
This is not a corporate finance function. It's hands-on, dynamic, and suited to someone who thrives in fast-moving, founder-led environments where decisions are made quickly and growth happens fast. You'll be the person who finally brings discipline, accuracy, and forward visibility to a business that is already hugely successful, but now needs a proper internal finance function to scale without surprises.
The Role
You'll own the finance function end-to-end. That includes tightening reporting, building efficient processes, and giving the founders the clarity they need across cash flow, profitability, and performance.
This covers:
- Month-end close, reconciliations, journals, accruals, and reporting
- Building forecasting models that connect operational detail to commercial outcomes
- Cash flow management and working capital oversight
- Creating structure around controls, documentation, and financial processes
- Working directly with founders and internal leaders on budgeting and financial planning
- Liaising with external accountants and ensuring smooth compliance
- Lifting the quality, speed, and reliability of financial insight across the whole business
You'll be the person who finally answers the question:
"Where are we today, where are we heading, and what do we need to change?"
Why This Role Matters
Growth has been fast. Revenue is strong. Channels are expanding. But the business now needs a finance leader who can bring order, clarity, and maturity without slowing the pace.
This is why the role must sit at Financial Controller level: someone senior enough to run finance independently, but hands-on enough to build the foundation themselves.
What They
Really
Need
This business wants a finance leader who understands growth mechanics, and support strategic decisions with real commercial insight.
This means you must understand:
- CAC
- how acquisition cost changes by channel, event, and season
- MER
- how efficiency changes as spend scales
- Revenue curves vs spend curves
- pacing, guardrails, risk, seasonality
- Budgeting frameworks that give creative and performance teams speed, while keeping founders in control
This is the kind of partnership high-growth ecommerce brands rely on:
Creative gets freedom to test and scale,
because
finance builds structure that protects cash and margin.
Who Might This Suits
Someone who:
- Someone who is a Financial Controller or strong Finance Manager
- Has worked in ecommerce, retail, FMCG, or a high-growth consumer brand
- Is comfortable being hands-on, especially early on, while building structure that scales
- Knows what good looks like – and can spot weak processes instantly
- Can simplify financial information so non-finance teams understand it quickly
- Thrives in entrepreneurial, collaborative, founder-led environments
Future Growth -
This role will grow into
Head of Finance
as the business expands. But they don't want to over-title someone too early - they want someone who grows
into
the role, not away from it.
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