National Women and Girls Growth Manager

Company description:

The AFL is Australia's premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the 'grassroots' of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.

Job description:

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game - from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE - Please note this is a 12 month maximum term role

The Women and Girls Growth Manager will partner with Game Development teams to drive the delivery of the Women and Girls Action Plan. This role works towards achieving the AFL's vision of equal opportunity for women to play, coach, umpire, officiate, administer, and govern the game of Australian Football in the community.

This is a 12-month maximum term role. The location for the role is flexible and may be based across VIC, NSW, NT, QLD or TAS.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. The AFL undertakes several screening processes to ensure the appropriate protection of children in its care.

Please note, employment in this position is subject to the successful candidate holding a Valid Working with Children Check and a satisfactory criminal history record check.

A DAY IN THE LIFE

• Driving and monitoring the delivery of the Women and Girls Game Development Action Plan Phase 2 with a focus on increasing the number of girls and women playing, coaching, umpiring and leading through attraction and retention
• Supporting Women and Girls State Leads to implement the Action Plan initiatives
• Working with the relevant functional areas on the delivery of specific initiatives such as Women's Coaching Month and the Women and Girls Community Football Charter
• Reviewing the impact of the Action Plan initiatives to assess any changes required
• Supporting the delivery of specific initiatives as required by the business
• Work with the AFL Commercial team to service Women & Girls Game Development related commercial agreements
• Contribute to key projects within and outside of core role
• Support and contribute to the success of the broader Game Development team

CORE COMPETENCIES

• Significant experience working across complex stakeholders
• Experience in project delivery
• Understanding of community football / participation programs or similar in another sport
• Well-developed verbal and written communication, interpersonal, and presentation skills
• Demonstrated personal initiative and ability to work effectively unsupervised

Child Safety Standards

The AFL has a commitment to ensure we provide professional, safe and enjoyable environments to children and young people who participate in our game.

The executive and management of our organisation are responsible for undertaking recruitment and ensuring that our processes and systems are robust and thorough, as well as being communicated and understood internally. Our recruitment process is a 5-step process and includes meeting and engaging with a variety of key people from across the organisation as well as completing thorough verification checks.

As part of our comprehensive recruitment process, we ensure that all safety and legislative checks such as working with children checks, Criminal background checks, employment and personal reference checks are completed to ensure anyone working for the AFL is fit for the role they are employed in, prior to commencing employment.

The AFL takes the safety of children and young people very seriously and reviews all processes and procedures in line with current state and federal legislation.

OUR CULTURE

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Applications Close: 10 October 2025

We offer:

THE PERKS

• Play The Day Your Way - a flexible approach to your working life
• My Development - lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well - access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits - with thanks to our AFL Corporate Partners, access great benefits and discounts