Product Specialist

Join WesTrac as a Product Specialist

WesTrac is on the lookout for an experienced and driven Product Specialist to join our team. This is a fantastic opportunity for someone looking to build a long-term career with one of the industry's leading equipment solutions providers.

In this role, you'll be at the forefront of product strategy and market introduction, ensuring new products are well-positioned for success. You'll work closely with our Sales and Marketing teams to assess product suitability, set pricing, and lead promotional initiatives that drive growth and customer engagement.

This full-time, permanent position offers career stability and development, with exposure to multiple areas of the business—from strategy implementation and technical training to sales enablement and stakeholder management.

Working hours: Monday to Friday, 8:30am – 5:00pm (40 hours per week)

Location: Ideally based in Tomago or Casula.

This role is ideal for someone who thrives in a collaborative environment and is passionate about driving product success from concept to customer. If you're ready to take the next step in your career, we'd love to hear from you.

Key Responsibilities

• Lead business development initiatives and provide strategic support to the sales team
• Develop and execute sales strategies using the 4Ps of marketing to position new products effectively
• Design and deliver technical training programs to enhance sales team capability
• Manage machine configuration and inventory strategy to meet market demand
• Build and maintain strong relationships with Caterpillar stakeholders
• Monitor market share, sales performance, and product data (PIN results), reporting insights to management

Skills & Experience

• Tertiary qualifications in Engineering, Marketing, Business, or a related technical discipline
• Strong product management expertise and commercial acumen
• Solid understanding of the construction industry or ability to adapt quickly
• Proven ability to develop and execute effective sales strategies
• High-level analytical skills with attention to detail
• Proficient in Microsoft Office Suite
• Excellent communication and stakeholder engagement skills
• Comfortable working both independently and within cross-functional teams

Why Join WesTrac?

At WesTrac, we don't just offer jobs—we build careers. As one of the world's leading Caterpillar dealers, we're proud to support a diverse customer base across NSW, ACT, and WA. Our success is powered by our people, which is why we invest in a safe, inclusive, and high-performing culture.

As a valued team member, you'll enjoy:

• Long-term career stability with real opportunities for growth
• Competitive salary packages and annual performance reviews
• Fitness Passport access for you and your family
• Generous relocation support for eligible candidates
• 12 weeks paid parental leave (primary carer) to support your family journey
• Income protection insurance with 24/7 coverage
• Discounts on CAT hand tools and private health insurance
• Novated leasing and purchased leave options for flexibility
• Access to our Online Learning Library for continuous development
• Employee Wellness Program to support your wellbeing
• Refer-a-friend bonus—earn up to $3,000 when you bring great people onboard
• Welcome Day at our Newcastle HQ to kickstart your WesTrac journey

Ready to Make Your Move?

If you're ready to bring your skills and experience to a role where you can make a real impact, we'd love to hear from you. Apply now by submitting your resume via the link provided.

For more information about this opportunity, contact NSW Recruitment on and quote job req #4564.

Please note: Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.