Marketing Manager

6 days ago

Victoria Park, Australia Ranco Motors Full time $60,000 - $80,000 per year
Marketing Manager (Dual Brand Role)

Based in Victoria Park, Perth | Part-Time (min. 4 days) or Full-Time | Ranco Motors Homecraft Textiles

We're on the lookout for a capable, creative, and organised Marketing Manager to lead marketing efforts across two unique brands — combining your skills into one exciting, multifaceted role.

You'll be the driving force behind marketing for both:

  • Homecraft Textiles – WA's go-to destination for fabrics and craft supplies.

  • Ranco Motors – an automotive group including Mercedes-Benz Bunbury, Honda Bunbury, and Bunbury Car Warehouse.

This is a single role spanning two brands — perfect for a marketing all-rounder who thrives on variety and wants to make a direct impact in both retail and automotive industries.
You'll report to the directors of both businesses and operate independently — but collaboratively — from our Victoria Park office in Perth.

Work Environment & Flexibility

We offer:

  • Full-time, or

  • Part-time (minimum 4 days/week)

Due to the collaborative and hands-on nature of this role (especially for in-store and dealership promotions), this is a primarily on-site position.

Key Responsibilities
Campaign Planning & Strategy

  • Develop and manage year-round marketing calendars for both brands, including product promotions, dealership campaigns, seasonal sales, and local events.

  • Plan and support in-store and showroom promotions including signage, POS displays, activations, and merchandising.

Digital Marketing & Website Management

  • Manage Shopify (Homecraft) and dealership content via platforms such as Dealer Studio and Auto-IT (Ranco).

  • Run and optimise advertising across Google Ads, Meta Ads Manager, and related digital platforms.

  • Coordinate and execute email and SMS marketing via Klaviyo and other tools.

Social Media & Content Creation

  • Manage social media channels (Facebook, Instagram, TikTok, LinkedIn), including calendars, content creation, scheduling, and engagement.

  • Produce photography, videography, and written content for promotions, product launches, and brand storytelling.

Design & Print Collateral

  • Create and manage digital and print assets, including flyers, web banners, catalogues, showroom signage, and brochures using Canva or Adobe Creative Suite.

  • Ensure brand alignment across all materials.

Analytics & Reporting

  • Use tools like Google Analytics, Shopify Reports, Meta Insights, and ad dashboards to evaluate performance.

  • Generate reports and make recommendations for continuous improvement.

Stakeholder & Partner Coordination

  • Collaborate with buyers, store managers, dealership staff, and directors to support business goals through tailored marketing.

  • Coordinate with vendors (e.g. print shops, signage providers) and media partners as needed.

What We're Looking For

  • Minimum 4 years of marketing experience, ideally in retail, automotive, or multi-brand environments.

  • Degree or qualification in Marketing, Communications, or related field.

  • Strong proficiency in:

    • Google Ads, Google Analytics

    • Facebook/Meta Business Suite

    • Klaviyo (or similar email platforms)

    • Shopify and e-commerce marketing

  • Experience with dealership systems such as Dealer Studio and Auto-IT is preferred, but not essential.

  • Solid skills in content creation, graphic design (Canva/Adobe), photography, and copywriting.

  • Excellent time management, attention to detail, and ability to work independently.

  • A collaborative, practical mindset with a passion for both creative and results-driven marketing.

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