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Director of Sales

2 weeks ago

Broadbeach Queensland, Australia Andaz Gold Coast Full time

About Andaz Gold Coast

Andaz means "personal style" — a celebration of individuality, curiosity and creativity. Opening in mid 2026 in the heart of Broadbeach, Andaz Gold Coast will redefine the Australian lifestyle hotel scene with:

  • 202 luxurious rooms and suites with imaginative interiors and local artistry
  • The Coast's largest pool deck club: Andaz Pool Club with private cabanas, cocktail bar and al fresco dining
  • Elevated, event-light positioning: a rooms-led hotel without major event spaces
  • Bespoke F&B experiences: Hinterland Bar, a Mediterranean brasserie & bar, and an energising morning bar concept to awaken body, mind and soul
  • Holistic wellbeing offerings and a state-of-the-art fitness centre
  • Immersive local partnerships and tailored guest experiences

The Opportunity

We are seeking a visionary Director of Sales & Marketing to lead the pre-opening commercial strategy and the ongoing market performance of Australia's first Andaz. This role will be based on the beautiful Gold Coast, and will shape the hotel's market entry, craft its brand narrative, and drive sustainable revenue across rooms and F&B in a lifestyle-led, experience-centric environment.

You will report to the General Manager and lead a high-performing Sales & Marketing team across sales, revenue strategy, brand marketing, digital, PR and reservations partnerships. You will be the hotel's commercial champion, ensuring every touchpoint reflects Andaz brand promise while delivering strong top-line results for all stakeholders.

Key Responsibilities

Pre-Opening

  • Build the go-to-market plan: positioning, pricing, channel strategy, content and launch calendar tailored to a room-led, lifestyle hotel
  • Design the optimal commercial structure, recruit and onboard a best-in-class Sales & Marketing team, and embed Hyatt/Andaz operating standards
  • Develop segment strategies: luxury leisure (domestic as expected majority and inbound), premium corporate, conference guests attending GCCC, high-end wholesale, consortia/TA, entertainment, long-stay suites, and lifestyle groups/buyouts
  • Create partnerships: local brand collaborators, wellness, culture, art, culinary and beach lifestyle partners; tourism bodies; influencers and content creators
  • Lead pre-opening revenue management in partnership with the RM team and great regional Hyatt leadership: demand forecasting, pricing, inventory rules, distribution and channel mix
  • Establish digital foundations: website, SEO/SEM, CRM, social, content production, visual identity and storytelling; manage agency relationships
  • Craft PR/communications strategy with your Marketing manager: brand launch, media hosting, trade education, and community engagement
  • Build opening offers, F&B launch plans and signature experiences (pool club cabanas, morning rituals, hinterland journeys)

Operating

  • Own total commercial performance: rooms, F&B and ancillary revenues with a focus on RevPAR index outperformance and profitable channel mix
  • Lead and coach the Sales & Marketing team; set targets by segment, monitor productivity, develop talent and succession plans
  • Maintain key account leadership and market presence; drive account acquisition and grow share in target segments
  • Oversee marketing and digital performance: campaigns, content, social, CRM, loyalty (World of Hyatt), and reputation management
  • Arrange and lead weekly revenue/yield meetings; align pricing, inventory, and promotional levers with demand and pace
  • Ensure brand guardianship across all guest touchpoints and communications, elevating the Andaz experience and storytelling
  • Provide timely reporting, insights and action plans; translate data into decisive, profitable actions
Qualifications
  • Proven success as a Director of Sales & Marketing (or senior commercial leadership) within luxury or upper-upscale hotels
  • Pre-opening experience strongly preferred; 5-star hotel operations exposure essential
  • Track record driving rooms-led performance without reliance on large event spaces
  • Strength in revenue strategy, distribution, digital marketing, CRM and brand PR
  • Deep relationships across luxury leisure, premium corporate and trade; familiarity with Australian and inbound markets
  • Inspirational people leader: coaching, talent development and performance management
  • Commercially astute and data-driven, with creative brand sensibility and exceptional communication skills
  • Tertiary qualification in Business, Hospitality or Sales & Marketing (preferred)
  • Full Australian working rights (preferred)

Why Join Andaz Gold Coast by Hyatt

  • Be part of the first Andaz in Australia and set a new benchmark for lifestyle luxury on the Gold Coast – nationwide
  • A values-led culture: empathy, integrity, respect, inclusion, experimentation and wellbeing
  • Global career pathways with Hyatt; generous hotel discounts and benefits worldwide
  • Wellbeing programs, EAP, and competitive leave benefits
  • A creative environment where your ideas shape the hotel's story and success

Location

On-site, Broadbeach, Gold Coast QLD.

How to Apply

Please submit your CV and a brief cover letter sharing a standout outlet launch or activation you've led, including commercial and guest-impact results.

Discover Andaz:

Hyatt is an equal opportunity employer. We celebrate individuality and are committed to an inclusive environment for all colleagues and guests.