Digital Commerce Manager

2 weeks ago

Burleigh Heads, Queensland, Australia Rhythm Group Full time

About Us

Rhythm, a contemporary surf brand based in Burleigh Heads, Australia, surfaced in 2003. With a vision of evolving the modern wardrobe, Rhythm designs garments specifically curated for individuals who embrace and embody the coastal lifestyle. With a global presence in over 1000 retail stores, we kindle a journey of exploration for customers, guiding them to discover the latest cultural trends and their wardrobe needs. As they tune into our channels, they effortlessly immerse themselves in inspirational style and authentic storytelling.

About the Role

We are looking for a results-driven Digital Commerce Manager to own and evolve our online sales ecosystem. This is a senior, strategic role responsible for driving revenue growth, enhancing customer lifetime value (CLV), and shaping the digital commerce roadmap for Rhythm.

You will act as the commercial owner of our global digital storefront, combining data-led decision-making with a premium, on-brand customer experience across multiple international markets.

Key Responsibilities

Digital Commerce Strategy

  • Develop and execute a comprehensive digital commerce strategy to exceed annual revenue targets and support long-term brand growth across our global online markets.

Team Leadership

  • Lead and mentor members of the Ecommerce Team, such as Customer Experience Coordinator, Ecom Coordinator, and Merchandising Assistants, ensuring best-practice execution across site merchandising, product launches, and content updates.

Conversion & Customer Experience

  • Own the end-to-end customer journey, using CRO, A/B testing, and UX insights to improve conversion, engagement, and retention.

Digital Performance Oversight

  • Partner closely with our Paid Media Specialist, internal teams, and external contractors to have ecommerce coordinate with performance marketing, SEO, SEM, Paid Social, and Email/SMS (Klaviyo), ensuring strong ROI and alignment with commercial goals.

Platform & Technology

  • Own the performance, stability, and optimisation of our Shopify Plus ecosystem, comprising three regional storefronts (AU, EU, and US) serving a global customer base.
  • Oversee integrations between Shopify Plus and Cin7, supporting accurate inventory management, order flow, and operational efficiency.
  • Manage relationships with key third-party technology partners and ensure platform scalability, security, and best-practice implementation.

Reporting & Insights

  • Deliver weekly and monthly reporting across key metrics including revenue, AOV, CAC, conversion rate, and traffic, translating insights into clear commercial actions.

Operational Collaboration

  • Work cross-functionally with Logistics and Customer Service to ensure a seamless click-to-delivery experience, including inventory forecasting aligned to promotional and trading calendars across regions.

Required Skills & Experience

  • 5+ years experience in a dedicated e-commerce or digital commerce management role, ideally within fashion, retail, or D2C.
  • Strong hands-on experience with Shopify Plus, including multi-store or multi-region setups.
  • Experience working with Cin7 or similar inventory and order management systems.
  • High proficiency in GA4 and data-led performance optimisation.
  • Strong commercial acumen, with a solid understanding of online P&L drivers, digital marketing economics, and conversion optimisation.
  • Proven experience leading or mentoring junior team members and influencing cross-functional stakeholders.
  • A tertiary qualification in e-commerce, digital, business, marketing, or a related field is advantageous.

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