Venue Sales Executive

Company description:

The AFL is Australia's premier sporting organisation supporting two constantly evolving national competitions, AFL and AFLW. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL/ AFLW competitions continue to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the 'grassroots' of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casual employees to make every moment matter for our fans and customers.

Job description:

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game - from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia's game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

Are you ready to be part of one of Melbourne's most dynamic and world-class event destinations?

As Venue Sales Executive at Marvel Stadium, you'll play a key leadership role in driving the growth of business events within our newly redeveloped, state-of-the-art function and events spaces. This is more than a sales role—it's an exciting opportunity to make a meaningful impact in one of Australia's most iconic venues.

The Venue Sales Executive is responsible for the proactive identification and securing of both new functions and conferences and repeat business to Marvel Stadium's function rooms on non-event days. With a focus on relationship management and client engagement, success will be achieved through determination, competitiveness and goal orientation. This success will be measured by meeting or exceeding budgeted sales targets and client satisfaction.

The Venue Sales Executive role is a fast-paced opportunity, defined by the ability to be able to manage and large pipeline of predominantly inbound opportunities, managing the sales process and converting these into Sales. There will also be some opportunity to generate your own portfolio of business through the leveraging of your existing network and generating outbound opportunities.

Success in this role will be achieved through ambition, determination, and a commitment to delivering outstanding client outcomes. You'll thrive if you're commercially minded, confident in networking environments, and well-connected within Melbourne's business and special events community. You'll also contribute to the strategic direction of the of the Stadium and contribute to forward-thinking sales initiatives that reflect Marvel Stadium's status as a world-class Business Events venue.

With the stadium's major redevelopment now complete, this role presents a unique opportunity to capitalise on a new era for Marvel Stadium—defined by premium facilities, elevated hospitality, and a bold vision for the future of business events.

Please note this is a 12-month parental leave cover until mid-January 2027.

A DAY IN THE LIFE OF

Key Accountabilities:

• Proactively identify and convert sales opportunities for business events
• Manage a large pipeline of inbound enquiries and drive the full sales process
• Build and maintain strong client relationships to ensure repeat business
• Contribute to strategic sales initiatives and the stadium's broader business goals

Success in this role requires:

• A commercially minded, goal-driven approach
• Confidence in networking and client engagement
• Strong connections within Melbourne's business and events community
• A passion for delivering exceptional client outcomes
• Proven experience in venue, event, or hospitality sales
• Demonstrated ability to manage and convert a high volume of sales leads
• Strong relationship-building and client management skills
• Experience in outbound sales or business development is advantageous
• Familiarity with the Melbourne corporate and events market
• Excellent communication, negotiation, and organisational skills

A standout candidate may also have:

• Tertiary qualifications, Industry related qualification preferred
• Experience working in a venue undergoing redevelopment/construction

OUR CULTURE

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Applications Close: 3 December 2025

We offer:

THE PERKS

• Play The Day Your Way - a flexible approach to your working life
• My Development - lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well - access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits - with thanks to our AFL Corporate Partners, access great benefits and discounts