Manager, International Marketing

We are seeking a motivated and experienced individual to lead a wide range of strategic and operational initiatives for Education Queensland International (EQI). You will work closely with the Director to shape marketing strategy, manage day-to-day activities, and deliver high-impact campaigns across digital and traditional channels. You will lead content development, manage social media, and ensure all communications align with EQI's brand and messaging. The role also provides marketing support to other business units within the Department of Education International (DEi) and includes stakeholder engagement, program promotion, event planning, homestay recruitment, and sharing alumni success stories. Your work will support the growth of international education across Qld schools, including in regional areas, and contribute to DEi performance and financial goals.

About the Department of Education:

DE International plays a key role in supporting the Department of Education's vision by providing strategic leadership in implementing the Queensland Government's international education and training policies, strategies, and marketing activities. Its purpose is to deliver social, cultural, and economic benefits to Queensland through the provision of high-quality international education and training products and services for both domestic and international clients. The department's key objectives include positioning Queensland's education and training sector on the global stage, growing and sustaining commercial business and export revenue, and preparing Queenslanders to thrive in a global community. For more information about the department, please visit

Your Role:

Based at our Brisbane head office, the experienced and motivated Marketing and Communications Manager will lead strategic and operational marketing initiatives for Education Queensland International (EQI). Collaborating closely with the Director and a dynamic, highly creative team, you will develop marketing strategies, manage campaigns, oversee content and social media, and support stakeholder engagement and program promotion. Your efforts will directly contribute to the growth of international education across 93 Queensland schools and support DE International's performance and financial objectives.

Responsibilities include:

• Provide strong leadership and management of a creative, dynamic, and results-driven marketing team to achieve strategic objectives.
• Lead the development and execution of DE International's strategic marketing direction, including target markets, growth objectives, promotional activities, communications, marketing materials, social media and website enhancements.
• Build and maintain effective partnerships with internal teams and external stakeholders such as agents, educational organisations, and government agencies to support marketing goals.
• Oversee strategic marketing and communications initiatives across all DE International business units, ensuring timely delivery of recruitment campaigns, marketing collateral, and compliance with all relevant Commonwealth and State regulations, policies, and guidelines governing international education services.
• Drive brand management by upholding brand integrity, ensuring consistent messaging, and strengthening DE International's reputation in the market.

About You:

• Demonstrated leadership with the ability to manage teams and contribute to strategic planning and direction.
• Highly adaptable, able to manage multiple priorities while maintaining strong coordination and attention to detail.
• Strong written and verbal communication skills, effective across government and diverse stakeholder groups.
• Skilled in stakeholder engagement, relationship-building, and negotiation to support organisational goals.
• Innovative and collaborative, with a proactive approach to problem-solving and teamwork.
• Understanding of the National Code and the Education Services for Overseas Students (ESOS) Act 2000

Interested? To Apply:

• Attach a brief resume including contact details for 2 referees (referees should have an understanding of your relevant work history)
• Attach a maximum one-page summary outlining your interest and suitability for the role

We welcome all applicants to share any support needed to ensure our recruitment process is inclusive.

Applications remain current for 12 months from the closing date and may be considered for appointment to identical or similar vacancies within the Department.

Applications from recruitment agencies will not be accepted.