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Director of Sales and Marketing
2 weeks ago
- Develop Sales & Marketing strategies across domestic and international markets with a focus on brand and business growth
- Lead, mentor, and support the Sales & Marketing team, ensuring they meet individual and team targets while leading recruitment, training, and performance enhancement
- Set and meet the budgets set for both the Sales and Marketing / Conference and Events Sales departments
- Monitor and adapt Sales & Marketing strategies in response to market trends, competitive insights, and economic conditions to maximise occupancy, RevPAR, and overall market share.
- Prepare sales reports, track KPIs, forecast Meetings & Events revenue, adjust strategies, and provide insights to the Executive team and General Manager to ensure revenue targets are met
- Represent the hotel at industry events, trade shows, and networking functions to promote the property and generate leads
- Organise and participate in sales trips, client meetings, and promotional activities to enhance the hotel's visibility and attract new business.
- Significant experience in Sales and Marketing within luxury hotels
- Demonstrated ability to source and convert key business opportunities
- Bachelor's degree in Business or a related field
- Strategic thinker, pro-active and focused on achieving results
- Full knowledge of marketing streams, digital and social media
- Ability to lead, supervise and coordinate a multi-skilled team
- Passionate for luxury and knowledgeable about opportunities in the segment
- Proficiency in hotel management systems and software
- Well-refined sales techniques, customer relationship management, communication and negotiation skills
- Ability to build and maintain relationships with clients and internal stakeholders
- Problem-solving skills and adaptability in a fast-paced environment.
- Competitive salary package
- Participation in the annual KPI bonus scheme
- Complimentary onsite parking
- Mobile phone and laptop
- Dry cleaning of duty attire
- Discounts for ambassadors, families and friends at Accor Hotels worldwide
- Complimentary hotel stay package to celebrate your work anniversary
- Direct access to Central train station
- Complimentary food in the ambassador dining room.
Sofitel