Marketing Manager

Marketing Manager

Location: Sydney (hybrid work from home & office)

Experience: +6 years
Employment type: Full-time

About Ailo

The Ailo platform is Australia's only all-in-one property management platform – and we're growing fast. More than 300,000 Australians now use the platform that processes billions of dollars in payments per year, and we've launched a first-of-its-kind national event series with a much-loved Aussie beauty brand designed for property managers ready to leave legacy systems behind.

Ailo is different on purpose and our momentum is shaking up a $56B industry. We help real estate agencies break free from their legacy tech stack and transform their businesses and the careers of their teams, scaling without overhead and bringing energy back to the industry. The Ailo platform enables real-time payments, streamlined operations, and connected customer experiences – with AI playing a growing role in how we deliver smarter solutions. By rethinking the way property management works, we're making life better for everyone in the ecosystem: property managers, property owners, renters and tradespeople. 

Join our innovative, mission-driven scale-up where you'll enjoy flexibility in how and where you work, and the creative freedom to experiment and shape our brand in a collaborative environment that values bold ideas.

The role

We're looking for a Marketing Manager to join our Sydney team. This hands-on role balances strategic planning with content creation and campaign execution to grow brand awareness and generate leads. It requires proven experience managing multi-channel marketing, while leveraging AI-driven tools to amplify content creation, campaign optimisation, and engagement.

You'll work closely with our Head of Marketing to shape the narrative for real estate professionals — showing them what's possible beyond legacy systems and convincing them of a smarter, service-driven future. It's about building belief and driving customer growth: turning product updates into proof points, customer stories into social proof, and campaigns into momentum that grows demand and shifts an entire industry.

What you'll do

• Strategise and run integrated campaigns across digital channels that build awareness and generate demand, differentiating Ailo in the competitive landscape
• Create compelling content that draws on our thought leadership, customer stories, and product evolution to demonstrate the value of Ailo, expand our share of voice, and drive growth. 
• Own our social media channels end-to-end (organic and paid), ensuring every touchpoint reinforces our disruptive narrative, builds community with real estate professionals, and contributes to demand generation. 
• Build and execute email nurture campaigns that expand our audience, educate the market, and convert interest into new business opportunities.
• Amplify our brand-led events and activate our presence at key industry events to build brand affinity, generate pipeline, and reinforce our position as the future of the industry.
• Manage website updates and optimisation to improve engagement and conversion
• Use AI tools and analytics to inform content development, campaign optimisation, and audience engagement.
  
  

What you'll bring

• 6-8+ years of experience owning multi-channel marketing – across social, website, email, and digital campaigns – with a track record of driving awareness and growth
• Strong content background with a portfolio that demonstrates versatility across channels
• Enthusiasm to use Canva, Capcut or other tools to quickly pull together creative assets for campaign tests 
• Familiarity with tools we use (or similar ones), ideally , HubSpot (CRM & marketing automation), Canva (design), Analytics and ad platforms (Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager).
• Hands-on curiosity with AI-driven marketing tools (e.g. for content generation, campaign optimisation, and data insights) and the ability to evaluate when and how they should be applied.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Collaborative approach and ability to work with sales or customer-facing teams to surface stories and insights.

Why join us?

• Play a pivotal role in shaping the brand and growth of a high-growth scale-up. This is your chance to help evolve our marketing function while reshaping the property management industry.
• Work alongside a passionate, collaborative team that's reimagining property management for Australia.
• Flexible working environment - work between Sydney CBD office and from home
• A culture that values experimentation, autonomy, and curiosity

How to apply
Send us your CV along with a short cover letter telling us why you're excited about Ailo, and why you're the right person for this role. We'd love to see 2–3 samples of your work (email, blog, social post, or campaign assets).