Global Marketing

About the Company

IKKARI is a pioneering beauty and wellness brand inspired by Ikaria, a Greek island and blue zone. Blending science, nature, and design, we craft products and experiences that inspire vitality. We are now entering a pivotal stage of global growth and are seeking a culture-savvy, creative storyteller to lead our digital voice and social engagement. This is a unique opportunity to shape how IKKARI shows up in culture, across communities, and in conversation with the world.

About the Role

As Global Marketing & Advocacy Specialist, you will be the architect of how IKKARI shows up online. You will own the content strategy, manage our social presence, and play a key role in shaping and executing digital marketing campaigns across channels. This role blends hands-on creativity with strategic thinking perfect for someone who wants to both make and influence.

You will work closely with the Head of Marketing & Communications to ensure that content is not just beautiful, but also drives measurable impact. From growing community and advocacy to supporting product launches, partnerships, and eCommerce performance.

Responsibilities

Content Strategy & Creation

• Lead IKKARI's content calendar and storytelling across social platforms (Instagram, TikTok, etc).
• Create and edit dynamic, high-quality video and visual content that embodies IKKARI's brand identity.
• Monitor culture, trends, and competitor activity to keep IKKARI at the leading edge.

Community & Social Media Management

• Manage daily social media posting, community engagement, and brand voice.
• Build authentic connections with influencers, ambassadors, and brand advocates.
• Scale user-generated content and social-first campaigns that fuel advocacy.

Influencer & Brand Partnerships

• Identify and engage influencers, content creators, and wellness leaders to amplify IKKARI.
• Support partnerships with aligned brands and collaborators.
• Contribute to the planning and delivery of pop-ups, activations, and brand experiences.

Event & Activation Support

• Assist in planning and delivering event activations, pop-ups, and brand experiences.
• Capture content and storytelling opportunities from events to amplify digitally.

Analytics & Reporting

• Track, analyse, and report on performance metrics to optimise content strategies.
• Present insights and recommendations to the wider team on a monthly basis.

Qualifications

• 2–4 years' experience in social media, content creation, or digital marketing (beauty, wellness, or lifestyle background preferred).
• Strong understanding of social platforms, creator economy, and digital marketing funnels.
• Understanding of Instagram and TikTok algorithms, UGC best practices, and creator culture.
• Skilled in creating and editing social-first content that drives engagement and conversion.
• Organised, agile, and comfortable working in a fast-growing, entrepreneurial brand.
• Passion for beauty, wellness, and the longevity space.
• Excellent writing and storytelling skills with an instinct for brand tone.
• Organised, proactive, and able to thrive in a fast-moving environment.

Success Metrics

• Growth in followers, engagement rate, and community sentiment across platforms.
• Increased volume and quality of UGC and influencer collaborations.
• Successful execution of content calendars, product launches and campaigns.
• Delivery of brand partnerships and activations to KPIs.
• Measurable impact on brand relevance, visibility, and digital sales conversion.

What We Offer

• Global remit
• Quarterly allowance of IKKARI products.
• 7 annual Wellness Days, in addition to annual leave.
• Fashion discounts with Aje.
• Opportunity to grow in a fast-scaling, creative, and visionary beauty & wellness brand.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and strive to create a workplace that reflects the communities we serve.