Senior Program Manager Marketing

4 days ago

Perth, Western Australia EverAbility Group Full time $120,000 - $180,000 per year

· Join a senior leadership team that inspires through integrity, delivers lasting impact, and sets the standard for excellence.

· Lead purpose-led brand strategy and customer experience across WA & Tasmania.

· Shape multi-channel marketing and campaigns for some of Australia's most trusted community serving organisations.

EverAbility Group (encompassing Guide Dogs WA & Tasmania, VisAbility, and Kites Disability Services) is seeking a dynamic Senior Program Manager – Marketing to lead brand positioning, customer experience, and integrated marketing across our WA and Tasmanian operations.

The role

The Senior Program Manager – Marketing is a pivotal leadership role responsible for driving an integrated, purpose-led brand and marketing strategy across all operations in Western Australia and Tasmania. You will position our family of brands as sector leaders through compelling storytelling, multi-channel engagement, and customer-centred experiences that inspire trust, drive growth, and strengthen long-term community connection.

What you will be doing

· Strategic Leadership – Develop and execute holistic marketing strategy aligned with organisational mission.

· Brand & Customer Experience – As our brand guardian you will lead from the front with brand strategy, aligning the architecture to purpose-led customer-first approaches.

· Multi-Channel Campaigns – Oversee integrated campaigns across digital, media, print, and events.

· Data and Reporting – manage and maintain comprehensive data that assists in executive reporting and decision making.

· Systems and Platforms – identify, implement and maintain systems that support efficiencies and execution.

· Budget management - prepare and manage operational budgets aligned with business delivery, including effective identification and maintenance of external contracts.

· Stakeholder Engagement – Build trusted relationships across all areas of business and maintain effective relationships in the broader community.

· Team & Operational Leadership – Lead, mentor, and inspire marketing team, ensuring compliance, impact and excellence.

What you will bring

· Senior marketing leadership in a complex, multi-brand and/or multi-region environment.

· Expertise in brand positioning, reputation management, and purpose-driven storytelling.

· Proven ability to deliver multi-channel strategies with measurable impact.

· Strong capability in customer experience design and inclusive communications.

· Data-driven marketer with skills in insights, analytics, and campaign optimisation.

· Exceptional leadership, influencing, and communication skills.

Desirable

· Understanding of the NFP environment (experience in disability, health, or social purpose desirable).

· Understanding of NDIS and government funded client support.

Why you should apply

This is a career-defining opportunity to shape the future of one of Australia's most trusted purpose-driven organisations. You will lead a marketing portfolio with reach, reputation, and real impact — positioning our brands at the heart of our communities while driving measurable outcomes for clients, volunteers, donors, and partners.

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