Marketing Automation

Careers at the St Kilda Football Club represent a unique opportunity to work in a dynamic culture, where we recognise every individual impacts team success. It's a place where we lift, support, and challenge each other to be greater. And in that pursuit of greatness, we embrace the grit our journey requires.

The Club is at a pivotal moment in its history. With our AFL and AFLW programs building the Club into a new era, there is a palpable sense of excitement and possibility. This is an extraordinary time to join the team, as we implement a newly developed 5-year transformational strategy that will shape our future. As part of this transformation, we are building a legacy—and the timing of this opportunity is unprecedented.

This is your opportunity to make an impact that extends beyond the present, contributing to a legacy that will resonate through the generations.

At St Kilda, we understand who we represent, and the privileged position we hold as custodians of a football club built on more than 150 years of history. We're committed to growth, improvement, and innovation, and we're excited to bring new talent into the inner sanctum to help us reach these ambitious goals.

We are seeking an enthusiastic and innovative Marketing Automation & Lifecycle Manager to join ourMarketing Team.

About the role

We're on the hunt for a Marketing Automation & Lifecycle Manager to lead the delivery of our end-to-end customer journey strategy — ensuring every message reaches the right person, at the right time, through the right channel.

You'll bring expertise in lifecycle marketing, automation, and cross-channel optimisation, driving measurable growth and engagement across membership, ticketing, merchandise, and partner offerings.

This fixed-term opportunity is focused on building and embedding the Club's marketing automation platform and lifecycle programs — setting the foundation for scalable marketing excellence.

Key responsibilities

Cross-Channel Strategy & Journey Planning

• Lead the development and implementation of the club's end-to-end customer journey strategy — from acquisition and onboarding to retention, reactivation, advocacy, as well as other key journeys — identifying key inflection points and opportunities for growth.
• Design and build the integrated cross-channel journeys ensuring consistent, personalised, and high-impact experiences across owned and paid channels.
• Introduce automation and dynamic content to deliver the right message at the right time.
• Develop and manage the Club's channel mix across owned and paid to deliver maximum ROI and reach targeting audiences effectively.
• Lead the reporting and optimisation of owned and paid channels including paid media, email, website, social and other key club platforms.
• Collaborate with internal teams to ensure alignment of creative, content, and media plans with customer insights and strategic objectives.
• Leverage analytics and attribution models to track journey performance, channel effectiveness, and campaign ROI.
• Champion continuous optimisation of channel performance and journeys through test-and-learn programs and agile execution.

Lifecycle Marketing Strategy

• Using the club's segmentation modelling, develop a comprehensive lifecycle framework that defines key stages, KPIs, and targeted initiatives for each stage of the customer journey.
• Lead strategy and execution of lifecycle campaigns that drive engagement, loyalty, and retention across membership, merchandise, ticketing, and partner offerings.
• Collaborate with data, marketing, consumer and commercial teams to develop segmentation and personalisation strategies based on behavioural and transactional data.
• Work with in-house and AFL data teams to analyse lifecycle performance to identify churn drivers and implement re-engagement and win-back programs.
• Marketing Automation Platform Management
• Implementation and optimisation of the Club's marketing automation platform, ensuring robust integration with CRM, analytics, and digital platforms.
• Design, build, and deploy automated workflows, triggers, and personalised communication journeys that enhance engagement and conversion.
• Ensure compliance with privacy, data security, and opt-in standards across all automation workflows.
• Monitor deliverability, engagement rates, and system performance to ensure operational excellence.
• Drive innovation through new feature adoption, AI-driven personalisation, and improved campaign efficiency.

Collaboration & Leadership

• Work closely with the wider Marketing, Consumer, Commercial, and Partnerships & Corporate teams to deliver aligned strategies and campaigns.
• Act as a bridge between technical and creative teams, translating insights into executable strategies.
• Mentor and develop team members, fostering capability in digital marketing, automation, and data analytics.
• Represent digital marketing in cross-functional projects and strategic planning initiatives.
• Promote a culture of measurement, accountability, and continuous learning within the marketing function.

About you

• Strategic and analytical thinker able to translate insights into action.
• Strong stakeholder manager with excellent relationship-building skills.
• Highly organised multitasker who thrives under pressure.
• Creative, innovative, and continuously improving marketer.
• Exceptional communicator and presenter, influential across all levels.
• Proactive, adaptable, and resilient leader who embraces change and drives results.
• Valid Working with Children's Check or willingness to obtain one.

What you need

• 5+ years' experience in digital marketing, lifecycle marketing, or marketing automation.
• Hands-on experience with marketing automation and CRM platforms, in particular Salesforce Marketing Cloud.
• Strong understanding of customer segmentation, journey mapping, and personalisation.
• Data-driven mindset with experience in campaign measurement and optimisation.
• Solid understanding of data privacy, consent management, and compliance (Spam Act, GDPR).
• Experience with analytics and visualisation tools for reporting and insights.
• Working knowledge of HTML, CSS, and email templates for campaign customisation and troubleshooting.

What we offer

• Fantastic culture of grounded people, passionate about what they do
• Hybrid working, with 3 Connect Days at RSEA Park per week and the balance worked as needed by role
• On site LINTON STREET café
• Free access to Gyman & Aquatics Facilities at our Danny Frawley Centre for Health & Wellbeing
• Access to x2 General Admission tickets to every Saints home game @ Marvel
• Free parking onsite
• Bring your Pet to Work Fridays
• Paid Wellbeing days – time off to relax & recharge
• 12 weeks paid Parental Leave for primary carers (2 weeks for secondary carers)
• Discounted Saints memberships and merchandise
• Up to 40% discount on selected NEW BALANCE products
• Saints-only Linen House product pricing
• Discounted movie tickets through Hoyts

Our Mantras

Excellence in everything we do.

+ In equal parts, support and challenge each other to be greater.

+ Lead the way in pursuing innovation and positive impact.

+ Lift from within to challenge what's possible, and what we can do better

Team-based approach always.

• Recognise every individual impacts team success.

+ Harness the power of collaboration and diverse voices.

+ Communicate to optimise effort and impact

Building an enduring legacy.

• As trusted custodians, represent the Club, members and fans with pride and purpose.

+ Leave a stronger Club for tomorrow, than the one you inherited today.

+ Protect, and pass on, a place of belonging for future Saints.

If you connect with our mantras, who the Saints are and where we are headed, this is a brilliant opportunity for a talented Marketing Automation & Lifecycle Manager to join us.

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

To apply

Applications should include a current CV with a cover letter that addresses why you are interested in working with St Kilda Football Club, why you would be an attribute to our culture and how your skills/experience would be attributes to the position.

Applications will close at 5pm on Friday, 5 December 2025. Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTIQ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a "child safe" culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment.